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Kenneth Yap
Kenneth Yap
Assistant Professor of Marketing, University of Western Australia
在 uwa.edu.au 的电子邮件经过验证
标题
引用次数
引用次数
年份
Offline and online banking–where to draw the line when building trust in e-banking?
KB Yap, DH Wong, C Loh, R Bak
International Journal of Bank Marketing 28 (1), 27-46, 2010
3092010
The relationship between electronic word-of-mouth motivations and message characteristics: The sender's perspective
KB Yap, B Soetarto, JC Sweeney
Australasian Marketing Journal 21 (1), 66-74, 2013
1832013
Zone‐of‐tolerance moderates the service quality‐outcome relationship
KB Yap, JC Sweeney
Journal of services marketing 21 (2), 137-148, 2007
1722007
To Trust or Not to Trust: The Consumer's Dilemma with E-banking.
DH Wong, C Loh, KB Yap, R Bak
Journal of Internet Business, 2009
592009
Predicting the diffusion pattern of internet-based communication applications using bass model parameter estimates for email
DH Wong, KB Yap, B Turner, N Rexha
Journal of Internet Business, 26, 2011
342011
13 Islamic banking: the convergence of religion, economic self-interest and marketing
KB Yap
Handbook of Islamic marketing, 226, 2011
82011
The impact of host country policies on the overseas Chinese family in Singapore
K Beng Yap
Journal of Macromarketing 30 (4), 354-365, 2010
72010
Risky business: Perceived risk, trust and the use of e-banking
DH Wong, C Loh, B Turner, R Bak, KB Yap
Australian New Zealand Marketing Academy ANZMAC, 1-8, 2009
52009
The moderating role of perceived risk on trust in E-banking
D Wong, HKC Loh, K Yap, R Bak
School of Marketing, Curtin Business School, 2009
32009
Courtesy and kindness: social marketing and cultural control in Singapore
TH Witkowski, KB Yap
37th macromarketing conference: sustainable development of markets and …, 2012
22012
The Influence of Classroom Environment and Approaches to Learning in Achieving Outcomes in Marketing Education
KB Yap, D Wong, J Wong, B Turner
Australia New Zealand Marketing Academy Conference: Marketing in the Age of …, 2011
22011
Electronic Word-of-Mouth: An Exploration into the Why, What, and How
B Soetarto, KB Yap, JC Sweeney
ANZMAC Conference Proceedings, 1-8, 2009
22009
Islamic banking, its nature and role in economic development
KB Yap, A Pecotich
31st Annual Macromarketing Seminar: Macromarketing the Future Marketing?, 2006
22006
The effect of coaching succession in Australian Rules Football
LY Lin, A Pecotich, KB Yap
36th Annual Macromarketing Conference: The New World: Marcromarketing …, 2011
12011
To vote or not to vote is not the question: a qualitative investigation of voter behaviour in Australia’s compulsory political voting system
D Wong, K Yap, B Turner, J Wong
Proceedings of Australian and New Zealand Marketing Academy conference, 2011
12011
Macromarketing and the Concept of Openness: Toward a Research Agenda
A Pecotich, KB Yap
Discourse, Diversity and Distinction: Macromarketing at 30 Years, 337, 2005
12005
Alcohol consumption in community lawn bowls
K Yap, B Turner, J Tu, J Murphy
The 14th Asia Pacific Council on Hotel, Restaurant and Institutional …, 2016
2016
Alcohol and social capital in community cricket clubs
K Yap, B Turner, A Williams, J Murphy
The 14th Asia Pacific Council on Hotel, Restaurant and Institutional …, 2016
2016
Ad Hoc Reviewers—Journal of Macromarketing: Volume 34, Number 2, June 2014
R Benton, C Corus, T Facca, R Gau, S Lindeman, A Nkamnebe, JA Rosa, ...
Journal of Macromarketing 34 (2), 117, 2014
2014
An exploration into Muslim boycotts of foreign brands
D Sari, R Mizerski, K Yap
4th Global Islamic Marketing Conference: Visionary Marketers Building a …, 2013
2013
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