The effects of sexual social marketing appeals on cognitive processing and persuasion T Reichert, SE Heckler, S Jackson Journal of advertising 30 (1), 13-27, 2001 | 441 | 2001 |
An update on sex in magazine advertising: 1983 to 2003 T Reichert, C Carpenter Journalism & Mass Communication Quarterly 81 (4), 823-837, 2004 | 365 | 2004 |
Sex in advertising: Perspectives on the erotic appeal T Reichert, J Lambiase Routledge, 2014 | 337* | 2014 |
Cheesecake and beefcake: No matter how you slice it, sexual explicitness in advertising continues to increase T Reichert, J Lambiase, S Morgan, M Carstarphen, S Zavoina Journalism & mass communication quarterly 76 (1), 7-20, 1999 | 304 | 1999 |
Sex in advertising research: A review of content, effects, and functions of sexual information in consumer advertising T Reichert Annual review of sex research 13 (1), 241-273, 2002 | 301 | 2002 |
From numbers to words: Reporting statistical results for the social sciences S Morgan, T Reichert, TR Harrison Routledge, 2016 | 246 | 2016 |
The message is in the metaphor: Assessing the comprehension of metaphors in advertisements SE Morgan, T Reichert Journal of advertising 28 (4), 1-12, 1999 | 236 | 1999 |
Examining the decision to talk with family about organ donation: Applying the theory of motivated information management WA Afifi, SE Morgan, MT Stephenson, C Morse, T Harrison, T Reichert, ... Communication Monographs 73 (2), 188-215, 2006 | 223 | 2006 |
Understanding the role of uncertainty in jealousy experience and expression WA Afifi, T Reichert Communication Reports 9 (2), 93-103, 1996 | 210 | 1996 |
Family discussions about organ donation: how the media influences opinions about donation decisions SE Morgan, TR Harrison, SD Long, WA Afifi, MS Stephenson, T Reichert Clinical transplantation 19 (5), 674-682, 2005 | 183 | 2005 |
The erotic history of advertising T Reichert Prometheus Books, 2010 | 181 | 2010 |
Defining sexually oriented appeals in advertising: A grounded theory investigation. T Reichert, A Ramirez Advances in consumer research 27 (1), 2000 | 167 | 2000 |
The prevalence of sexual imagery in ads targeted to young adults T Reichert Journal of Consumer Affairs 37 (2), 403-412, 2003 | 133 | 2003 |
Sex in consumer culture: The erotic content of media and marketing T Reichert, J Lambiase Routledge, 2013 | 114 | 2013 |
Assessing the influence of gender and sexual self-schema on affective responses to sexual content in advertising T Reichert, MS LaTour, JY Kim Journal of current issues & research in advertising 29 (2), 63-77, 2007 | 112 | 2007 |
Media convergence/management change: The evolving workflow for visual journalists S Zavoina, T Reichert The Journal of Media Economics 13 (2), 143-151, 2000 | 96 | 2000 |
How to get “kissably close”: Examining how advertisers appeal to consumers’ sexual needs and desires T Reichert, J Lambiase Sexuality and culture 7, 120-136, 2003 | 89 | 2003 |
How sex in advertising varies by product category: An analysis of three decades of visual sexual imagery in magazine advertising T Reichert, CC Childers, LN Reid Journal of Current Issues & Research in Advertising 33 (1), 1-19, 2012 | 83 | 2012 |
A test of media literacy effects and sexual objectification in advertising T Reichert, MS LaTour, JJ Lambiase, M Adkins Journal of Current Issues & Research in Advertising 29 (1), 81-92, 2007 | 81 | 2007 |
The impact of program context on motivational system activation and subsequent effects on processing a fear appeal RF Potter, MS LaTour, KA Braun-LaTour, T Reichert Journal of Advertising 35 (3), 67-80, 2006 | 78 | 2006 |