| Market orientation in digital entrepreneurship: Advantages and challenges in a web 2.0 networked world N Hair, LR Wetsch, CE Hull, V Perotti, YTC Hung International Journal of Innovation and Technology Management 9 (06), 1250045, 2012 | 187 | 2012 |
| Adult learners’ perceptions of self-directed learning and digital technology usage in continuing professional education: An update for the digital age V Curran, DL Gustafson, K Simmons, H Lannon, C Wang, M Garmsiri, ... Journal of Adult and Continuing Education 25 (1), 74-93, 2019 | 177 | 2019 |
| A review of digital, social, and mobile technologies in health professional education V Curran, L Matthews, L Fleet, K Simmons, DL Gustafson, L Wetsch Journal of Continuing Education in the Health Professions 37 (3), 195-206, 2017 | 129 | 2017 |
| A personal branding assignment using social media LR Wetsch Journal of advertising Education 16 (1), 30-36, 2012 | 114 | 2012 |
| Trust, satisfaction and loyalty in customer relationship management: an application of justice theory LR Wetsch Journal of relationship marketing 4 (3-4), 29-42, 2006 | 99 | 2006 |
| Adoption and use of mobile learning in continuing professional development by health and human services professionals V Curran, L Fleet, K Simmons, H Lannon, DL Gustafson, C Wang, ... Journal of Continuing Education in the Health Professions 39 (2), 76-85, 2019 | 46 | 2019 |
| The “new” virtual consumer: Exploring the experiences of new users LR Wetsch Journal For Virtual Worlds Research 1 (2), 2008 | 37 | 2008 |
| Teaching search engine marketing through the google ad grants program TB Clarke, J Murphy, LR Wetsch, H Boeck Marketing Education Review 28 (2), 136-147, 2018 | 26 | 2018 |
| From interactive to immersive: Advertising education takes a virtual leap of faith NT Wood, LR Wetsch, MR Solomon, K Hudson Journal of advertising education 13 (1), 64-72, 2009 | 16 | 2009 |
| Measuring determinants of trust and their effects on buying intention for online purchase decisions LR Wetsch, PH Cunningham Kim, D. and Benbasat, I.(2003). Trust-related arguments in Internet stores …, 1999 | 15 | 1999 |
| Using peer benchmarking to improve student motivation, effort and performance LR Wetsch Marketing Education Review 19 (1), 89-93, 2009 | 11 | 2009 |
| Conversation Beyond the Classroom: Social Media and Marketing Education T Tuten, L Wetsch, C Munoz Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference …, 2014 | 10 | 2014 |
| Trusted third parties: evaluating their effect on online consumer buying intentions LR Wetsch Proceedings of the Collaborative Electronic Commerce Technology and Research …, 2000 | 9 | 2000 |
| Personal Branding with Social Media; An Essential Application of Direct Marketing Skills for Today’s Students L Wetsch Memorial University of Newfoundland, 2011 | 5 | 2011 |
| The Google Online Marketing Challenge: A transnational comparison of classroom learning with real clients, real money, and real advertising campaigns S Tuzovic, L Wetsch, J Murphy Cases on innovations in educational marketing: Transnational and …, 2011 | 5 | 2011 |
| What Goes Around, Comes Around: Are the Ethical and Public Policy Concerns about Internet Marketing Merely Reflections of the Criticisms of Earlier Communications Technologies? P Cunningham, L Wetsch Proceedings of the Conference on Historical Analysis and Research in …, 1999 | 5 | 1999 |
| Sex differences and information processing: Implications for marketing on the Internet KA Arnold, LR Wetsch American Marketing Association. Conference Proceedings 12, 357, 2001 | 3 | 2001 |
| Engaging textbooks for millennial students: using iBooks Author to self-publish customized textbooks LR Wetsch Marketing Management Association, 146-147, 2012 | 1 | 2012 |
| Marketing in a Web 2.0 world with a Web 1.0 mentality: the challenge of social web marketing in academic institutions LR Wetsch, K Pike International Journal of Electronic Marketing and Retailing 3 (4), 398-414, 2010 | 1 | 2010 |
| Mixed Methods Study of Mobile Learning (M-Learning) in Health Professions Education V Curran, DL Gustafson, K Simmons, L Fleet, H Lannon, L Matthews, ... Global Conference on Education and Research (GLOCER 2018), 6, 2018 | | 2018 |
