| Technology turbulence and environmental scanning in Thai food new product development C Ngamkroeckjoti, M Speece Asia Pacific Journal of Marketing and Logistics 20 (4), 413-432, 2008 | 69 | 2008 |
| Environmental scanning in Thai food SMEs: The impact of technology strategy and technology turbulence C Ngamkroeckjoti, M Speece, NJ Dimmitt British Food Journal 107 (5), 285-305, 2005 | 63 | 2005 |
| Determinant factors of turnover intention: A case study of air conditioning company in Bangkok, Thailand C Ngamkroeckjoti, P Ounprechavanit, T Kijboonchoo | 49 | 2012 |
| Management of environmental scanning processes in large companies in Thailand C Ngamkroeckjoti, LM Johri Business Process Management Journal 6 (4), 331-341, 2000 | 47 | 2000 |
| Understanding rural Chinese consumers’ behavior: A stimulus–organism–response (SOR) perspective on Huawei’s brand loyalty in China Z Yu, W Klongthong, J Thavorn, C Ngamkroeckjoti Cogent Business & Management 8 (1), 1880679, 2021 | 38 | 2021 |
| Coping with hypercompetition in the financial services industry in Thailand: environmental scanning practices of leaders and followers C Ngamkroeckjoti, LM Johri International Journal of Bank Marketing 21 (6/7), 359-368, 2003 | 25 | 2003 |
| Determination of factors in cultural dimensions and SERVQUAL model affecting the corporate image of pharmacy retail stores W Klongthong, J THAVORN, S WATCHARADAMRONGKUN, ... The Journal of Asian Finance, Economics and Business 7 (10), 875-884, 2020 | 20 | 2020 |
| Critical factors influencing revisit intention of large restaurant chains in Myanmar GH Lamai, J Thavorn, W Klongthong, C Ngamkroeckjoti Journal of Distribution Science 18 (12), 31-43, 2020 | 18 | 2020 |
| Motivational factors influencing telework during the COVID-19 pandemic C Ngamkroeckjoti, W Klongthong, J Thavorn Emerging Science Journal 6 (0), 229-246, 2022 | 16 | 2022 |
| Determinant factors of e-loyalty: A case study of the advertising shown on facebook page of Durex, Thailand C Ngamkroeckjoti Journal Issues ISSN 2350, 157X, 2014 | 12 | 2014 |
| Effect of mid-roll video advertising value and perceived intrusiveness on Facebook viewers’ response: the mediating roles of attitude and word-of-mouth intention J Thavorn, P Trichob, W Klongthong, C Ngamkroeckjoti Cogent Business & Management 9 (1), 2062091, 2022 | 9 | 2022 |
| Predicting consumers' repurchase intention of ready-to-drink coffee: a supply chain from Thai producers to retailers N Putithanarak, W Klongthong, J Thavorn, C Ngamkroeckjoti Journal of Distribution Science 20 (5), 105-117, 2022 | 8 | 2022 |
| A comparison study on the profitability and its determinants between Islamic and conventional banks listed in Qatar Exchange (QE) pre, during, and post 2008 Global Financial Crisis MLA Eltabakh Bangkok: Assumption University, 2014 | 8 | 2014 |
| The impact of wisdom and pharmaceutical care on the corporate identity of Thai pharmacy retail stores J THAVORN, W KLONGTHONG, S WATCHARADAMRONGKUN, ... The Journal of Asian Finance, Economics and Business 8 (1), 317-326, 2021 | 4 | 2021 |
| Determinant Factors of Purchase Intention: A casestudy of imported wine in city of Hangzhou C Ngamkroeckjoti, XB Lou, T Kijboonchoo International Conference on Management, Economics and SocialSciences, 591-595, 2011 | 3 | 2011 |
| A reflection of mid-roll YouTube Advertising effectiveness (MYAe): A case study in Thailand T Kongsagoonwong, C Ngamkroeckjoti | 2 | 2018 |
| Determinants factors of leading to consumer-based brand equity: a case study of female napkin brands in Beijing, China L Ying Assumption University, 2014 | 2 | 2014 |
| Sequential exploratory design of factors affecting FMVAs viewers’ response P Trichob, C Ngamkroeckjoti | 1 | 2018 |
| A study of purchase intention of imported organic cosmetic in Thailand Q Pan, C Ngamkroeckjoti | 1 | 2018 |
| Determinant factors affected repurchase intention of new characters of the Dead by Daylight A Eakviriyananich, C Ngamkroeckjoti, P Hirunwat | 1 | 2017 |
