Web Advertising Value and Students’ Attitude Towards Web Advertising A Aktan, Aydogan European Journal of Business and Management 8, 86-97, 2016 | 81 | 2016 |
Sustainable or a butterfly effect in global tourism? Nexus of pandemic fatigue, COVID-19-branded destination safety, travel stimulus incentives, and post-pandemic revenge travel U Zaman, SH Raza, S Abbasi, M Aktan, P Farías Sustainability 13 (22), 12834, 2021 | 56 | 2021 |
Examining residents’ cultural intelligence, place image and foreign tourist attractiveness: A mediated-moderation model of support for tourism development in Cappadocia (Turkey) U Zaman, M Aktan Journal of Hospitality and Tourism Management 46, 393-404, 2021 | 48 | 2021 |
Linking regenerative travel and residents’ support for tourism development in Kaua’i island (Hawaii): moderating-mediating effects of travel-shaming and foreign tourist … U Zaman, M Aktan, J Agrusa, MG Khwaja Journal of Travel Research 62 (4), 782-801, 2022 | 39 | 2022 |
The bridge at the end of the world: Linking Expat’s pandemic fatigue, travel FOMO, destination crisis marketing, and vaxication for “greatest of all trips” U Zaman, SJ Barnes, S Abbasi, M Anjam, M Aktan, MG Khwaja Sustainability 14 (4), 2312, 2022 | 31 | 2022 |
Does forced-shift to online learning affect university brand image in South Korea? Role of perceived harm and international students’ learning engagement U Zaman, M Aktan, H Baber, S Nawaz Journal of Marketing for Higher Education, 1-25, 2021 | 27 | 2021 |
Examining destinations’ personality and brand equity through the lens of expats: Moderating role of expat’s cultural intelligence M Aktan, U Zaman, S Nawaz Asia Pacific Journal of Tourism Research 26 (8), 849-865, 2021 | 27 | 2021 |
Can post-vaccine ‘vaxication’rejuvenate global tourism? Nexus between COVID-19 branded destination safety, travel shaming, incentives and the rise of vaxication travel U Zaman, M Aktan, M Anjam, J Agrusa, MG Khwaja, P Farías Sustainability 13 (24), 14043, 2021 | 25 | 2021 |
Real bounce forward: experimental evidence on destination crisis marketing, destination trust, e-WOM and global Expat’s willingness to travel during and after COVID-19 M Aktan, U Zaman, P Farías, SH Raza, EC Ogadimma Sustainability 14 (3), 1111, 2022 | 20 | 2022 |
KAMUOYUNUN YERLİ OTOMOBİL PROJESİNİ ALGISI M Aktan Öneri Dergisi 10 (39), 1-9, 2013 | 19 | 2013 |
Impact of country personality on attitude toward foreign products: self-congruity as a mediator M Aktan, PW Chao Atlantic Marketing Journal 5 (1), 9, 2016 | 17 | 2016 |
Every storm will pass: Examining expat’s host country-destination image, cultural intelligence and renewed destination loyalty in COVID-19 tourism U Zaman, M Aktan, M Gohar Qureshi, F Bayrakdaroglu, S Nawaz Cogent Business & Management 8 (1), 1969631, 2021 | 16 | 2021 |
A Holistic Approach to Investigate Consumer’s Attitude toward Foreign Products: Role of Country Personality, Self-Congruity, Product Image and Ethnocentrism M Aktan, M Anjam Journal of International Consumer Marketing 34 (2), 151-167, 2021 | 11 | 2021 |
Elektrikli scooter kiralamada algılanan tüketici faydası: tüketici yenilikçiliğin rolü B Bozkurt, S Aydoğan, M Aktan Aurum Sosyal Bilimler Dergisi 6 (2), 171-195, 2021 | 8 | 2021 |
What is advergaming and what it is not? Recapping behavioural theories to understand advergaming M Aktan, A Koçak Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 229-248, 2020 | 8 | 2020 |
Predictors of self-employment behavior among business graduates U Zaman, H Zahid, M Aktan, S Raza, SN Sidiki Cogent Business & Management 8 (1), 1947760, 2021 | 7 | 2021 |
The role of environmental literacy, psychological distance of climate change, and collectivism on generation Z's collaborative consumption tendency M Aktan, Ö Kethüda Journal of Consumer Behaviour 26 (March), 1-15, 2023 | 6 | 2023 |
ÜLKE KİŞİLİĞİ ÖLÇEĞİNİN TÜRKÇE UYARLAMASININ GÜVENİLİRLİĞİ VE GEÇERLİLİĞİ M Aktan Öneri Dergisi 12 (47), 133-153, 2017 | 6 | 2017 |
Arçelik ve Beko Markaları Farklı Mı? Marka Kişilikleri Açısından Bir Değerlendirme S Aydoğan, O Bakır, M Aktan 18. Ulusal Pazarlama Kongresi, 239-255, 2013 | 6 | 2013 |
Bireysel Kültürün Pazarlama Etiği Algisi Üzerine Etkisi: Pazarlama Dersi Alan ve Almayan İşletme öğrencileri Üzerine Bir Araştırma M Aktan, S Aydogan 17. Ulusal Pazarlama Kongresi, 2012 | 6* | 2012 |