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Murat Aktan
Murat Aktan
Assoc Prof Dr of Marketing
在 mu.edu.tr 的电子邮件经过验证 - 首页
标题
引用次数
引用次数
年份
Web Advertising Value and Students’ Attitude Towards Web Advertising
A Aktan, Aydogan
European Journal of Business and Management 8, 86-97, 2016
812016
Sustainable or a butterfly effect in global tourism? Nexus of pandemic fatigue, COVID-19-branded destination safety, travel stimulus incentives, and post-pandemic revenge travel
U Zaman, SH Raza, S Abbasi, M Aktan, P Farías
Sustainability 13 (22), 12834, 2021
562021
Examining residents’ cultural intelligence, place image and foreign tourist attractiveness: A mediated-moderation model of support for tourism development in Cappadocia (Turkey)
U Zaman, M Aktan
Journal of Hospitality and Tourism Management 46, 393-404, 2021
482021
Linking regenerative travel and residents’ support for tourism development in Kaua’i island (Hawaii): moderating-mediating effects of travel-shaming and foreign tourist …
U Zaman, M Aktan, J Agrusa, MG Khwaja
Journal of Travel Research 62 (4), 782-801, 2022
392022
The bridge at the end of the world: Linking Expat’s pandemic fatigue, travel FOMO, destination crisis marketing, and vaxication for “greatest of all trips”
U Zaman, SJ Barnes, S Abbasi, M Anjam, M Aktan, MG Khwaja
Sustainability 14 (4), 2312, 2022
312022
Does forced-shift to online learning affect university brand image in South Korea? Role of perceived harm and international students’ learning engagement
U Zaman, M Aktan, H Baber, S Nawaz
Journal of Marketing for Higher Education, 1-25, 2021
272021
Examining destinations’ personality and brand equity through the lens of expats: Moderating role of expat’s cultural intelligence
M Aktan, U Zaman, S Nawaz
Asia Pacific Journal of Tourism Research 26 (8), 849-865, 2021
272021
Can post-vaccine ‘vaxication’rejuvenate global tourism? Nexus between COVID-19 branded destination safety, travel shaming, incentives and the rise of vaxication travel
U Zaman, M Aktan, M Anjam, J Agrusa, MG Khwaja, P Farías
Sustainability 13 (24), 14043, 2021
252021
Real bounce forward: experimental evidence on destination crisis marketing, destination trust, e-WOM and global Expat’s willingness to travel during and after COVID-19
M Aktan, U Zaman, P Farías, SH Raza, EC Ogadimma
Sustainability 14 (3), 1111, 2022
202022
KAMUOYUNUN YERLİ OTOMOBİL PROJESİNİ ALGISI
M Aktan
Öneri Dergisi 10 (39), 1-9, 2013
192013
Impact of country personality on attitude toward foreign products: self-congruity as a mediator
M Aktan, PW Chao
Atlantic Marketing Journal 5 (1), 9, 2016
172016
Every storm will pass: Examining expat’s host country-destination image, cultural intelligence and renewed destination loyalty in COVID-19 tourism
U Zaman, M Aktan, M Gohar Qureshi, F Bayrakdaroglu, S Nawaz
Cogent Business & Management 8 (1), 1969631, 2021
162021
A Holistic Approach to Investigate Consumer’s Attitude toward Foreign Products: Role of Country Personality, Self-Congruity, Product Image and Ethnocentrism
M Aktan, M Anjam
Journal of International Consumer Marketing 34 (2), 151-167, 2021
112021
Elektrikli scooter kiralamada algılanan tüketici faydası: tüketici yenilikçiliğin rolü
B Bozkurt, S Aydoğan, M Aktan
Aurum Sosyal Bilimler Dergisi 6 (2), 171-195, 2021
82021
What is advergaming and what it is not? Recapping behavioural theories to understand advergaming
M Aktan, A Koçak
Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 229-248, 2020
82020
Predictors of self-employment behavior among business graduates
U Zaman, H Zahid, M Aktan, S Raza, SN Sidiki
Cogent Business & Management 8 (1), 1947760, 2021
72021
The role of environmental literacy, psychological distance of climate change, and collectivism on generation Z's collaborative consumption tendency
M Aktan, Ö Kethüda
Journal of Consumer Behaviour 26 (March), 1-15, 2023
62023
ÜLKE KİŞİLİĞİ ÖLÇEĞİNİN TÜRKÇE UYARLAMASININ GÜVENİLİRLİĞİ VE GEÇERLİLİĞİ
M Aktan
Öneri Dergisi 12 (47), 133-153, 2017
62017
Arçelik ve Beko Markaları Farklı Mı? Marka Kişilikleri Açısından Bir Değerlendirme
S Aydoğan, O Bakır, M Aktan
18. Ulusal Pazarlama Kongresi, 239-255, 2013
62013
Bireysel Kültürün Pazarlama Etiği Algisi Üzerine Etkisi: Pazarlama Dersi Alan ve Almayan İşletme öğrencileri Üzerine Bir Araştırma
M Aktan, S Aydogan
17. Ulusal Pazarlama Kongresi, 2012
6*2012
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