| Congruency or incongruency: a theoretical framework and opportunities for future research avenues AA Eklund, M Helmefalk Journal of Product & Brand Management 31 (4), 606-621, 2022 | 40 | 2022 |
| Seeing through touch: A conceptual framework of visual-tactile interplay AA Eklund, M Helmefalk Journal of Product & Brand Management 27 (5), 498-513, 2018 | 32 | 2018 |
| The mediating impact of brand love and brand image between brand experience and brand loyalty: An analysis of car brands AA Eklund Academy of Marketing Studies Journal 26, 1-14, 2022 | 28 | 2022 |
| Fun and function? The impact of experiential learning styles on hedonic and utilitarian values in classrooms M Helmefalk, AA Eklund Journal of Interdisciplinary Studies in Education 7 (1), 1-18, 2018 | 7 | 2018 |
| Harmonising value in a car’s interior using sensory marketing as a lens A Eklund Linnaeus University Press, 2019 | 5 | 2019 |
| Orchestrating an experiential value proposition: the case of a Scandinavian automotive manufacturer AA Eklund, A Berndt, S Sandberg European Business Review 34 (5), 624-641, 2022 | 2 | 2022 |
| Co-creation of multi-sensory brand experiences: a manufacturer perspective C Rodrigues, AA Eklund, A Berndt, S Sandberg Research Handbook on Brand Co-Creation, 138-152, 2022 | | 2022 |
| Marknadsföring för alla sinnen AA Eklund, Miralem Helmefalk | | 2022 |
| The Role of Marketing in Understanding and Controlling Cost of Quality S Komissarov, A Eklund, M Kocakulah Journal of Economics and Management Sciences 4 (1), p1-p1, 2021 | | 2021 |
| Gamifying a Car's Servicescape AA Eklund Utilizing Gamification in Servicescapes for Improved Consumer Engagement …, 2020 | | 2020 |
| Brand experience and brand image: the mediating impact of brand passion and brand image in the context of car brands A Eklund, M Helmefalk 14th Global Brand Conference 2019: Academy of Marketing-SIG Brand, Identity …, 2019 | | 2019 |
| Visual-Tactile Multisensory Interplay: Literature Review and Research Directions A Eklund, M Helmefalk 12th Global Brand Conference of the Academy of Marketing´ s SIG in Brand …, 2017 | | 2017 |
| The impact of olfactory congruent cues on consumer approach behavior M Helmefalk, A Eklund, B Hultén 45th European Marketing Academy (EMAC): Marketing in the age of data, Oslo …, 2016 | | 2016 |
| Lyx eller premiumvarumärke-same same but different? A Eklund, E Medin | | 2009 |
| Varumärke. com–en studie i att kommunicera sin varumärkesidentitet på internet A Eklund, P Dornonville De La Cour | | 2008 |
| Varumärke. com P de la Cour, A Eklund | | |
| Lyx eller premiumvarumärke A Eklund, L Carlman, E Medin | | |
