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AMRITA Chakraborty
AMRITA Chakraborty
Doctoral Scholar, MICA
在 micamail.in 的电子邮件经过验证
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AI-driven banking services: the next frontier for a personalised experience in the emerging market
JN Sheth, V Jain, G Roy, A Chakraborty
International Journal of Bank Marketing 40 (6), 1248-1271, 2022
442022
Leveraging Digital Marketing and Integrated Marketing Communications for Brand Building in Emerging Markets
A Chakraborty, V Jain
Marketing Communications and Brand Development in Emerging Economies Volume …, 2022
52022
Discovering AI-Driven Services for Service Wellbeing: An Insider Perspective: An Abstract
JN Sheth, V Jain, G Roy, A Chakraborty
Academy of Marketing Science Annual Conference, 359-360, 2022
12022
Understanding Online Food Communities and Consumption Patterns in the Pandemic Through Netnography
A Chakraborty, G Roy
Preprints, 2023
2023
Understanding the Cricket Bat Buying Behaviour: Exploring Elaboration Likelihood Model and Digital Engagement
G Roy, A Chakraborty
Preprints, 2023
2023
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