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prof. Mgr.Lucia Spálová, PhD.
prof. Mgr.Lucia Spálová, PhD.
University of Ss. Cyril and Methodius in Trnava Faculty of Mass Media Communication
在 ucm.sk 的电子邮件经过验证 - 首页
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引用次数
引用次数
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Pravicový extrémizmus a mládež na Slovensku
R Štefančík, L Macháček, E Poláková, L Spálová, A Kluknavská, ...
Tribun EU, 2013
162013
ATTITUDES TOWARDS DIFFERENT INFLUENCER CATEGORIES-EXPLORATION OF GENERATION Z.
L SPÁLOVÁ, P MIKULÁŠ, O PÚCHOVSKÁ
Communication Today 12 (1), 2021
102021
Media-migration-politics: Discursive strategies in the current Czech and Slovak context
L Spálová, P Mikulás
Peter Lang GmbH, Internationaler Verlag der Wissenschaften, 2022
92022
Celebrities in social advertisement: psychosomatic perspective
L Spalova, Z Bacikova
Economic and Social Development: Book of Proceedings, 392-401, 2017
52017
Successful managers-their competences, demands of practice and stimulation of abilities
K Fichnová, L Spálová
Komunikacja Społeczna. Czasopismo elektroniczne 1, 1-12, 2014
42014
Efektivní sociálně-mediální komunikace
E Poláková, E Spálová, E HÖFLEROVÁ
Vydání první. Ostrava: Ostravská univerzita, 2008
42008
Migration as an insight in the creative marketing campaigns
L Spalova, V Szaboova
Economic and Social Development: Book of Proceedings, 219-229, 2019
32019
Coverage of Migration in the Most Visited Slovak Online Medium in the First Half of 2021
L Spálová, Ľ Račeková
Media Literacy and Academic Research 5 (2), 178-195, 2022
22022
Corona art challenge 2020. strategy of re-interpretation/creation in art-marketing in the environment of participative culture of social media
E Kapsová, L Spálová
Academic Research 4 (2), 166-186, 2021
22021
Terminological and Historical Background of Guerilla Marketing as a Marketing Communication Strategy
I Balážiová, L Spálová
Social Communication 6 (1), 81-92, 2020
22020
Vybrané problémy metodológie masmediálnych štúdií
E Poláková, L Spálová
Trnava: FMK UCM, 80-81, 2009
22009
DIGITAL RESILIENCE IN THE AREA OF HYBRID THREATS: PERCEPTION OF CONCEPTS ASSOCIATED WITH THE UKRAINIAN MILITARY CONFLICT BY GENERATION Z IN SLOVAKIA.
L Spálová, P Mikuláš
Communication Today 14 (2), 2023
12023
Participative Art Marketing Communication and Creativity of User-generated Content
K Fichnová, L Spálová
Central European Journal of Communication 16 (1 (33)), 117-132, 2023
12023
Humanization of migration through art-discursive contexts of digitization, participation and solidarity (WE ALL ARE MIGRANTS)
L Spálová, E Petrová, I Balážiová
IJournals: International Journal of Social Relevance & Concern 8 (7), 56, 2020
12020
Migration Policy in the European Union–Methodological Modification of Psychosemantic Methods
L Spálová, P Szabo
on European Integration 2018, 1334, 2018
12018
PERCEPCIA „ŽENSKÝCH “A „MUŽSKÝCH “REKLAMNÝCH KOMUNIKÁTOV ZH ĽADISKA PERSUAZÍVNEJ ÚČINNOSTI KOMUNIKAČNEJ STRATÉGIE
L Spálová, B Šramová
Žena a muž v marketingové komunikaci, 39, 2010
12010
Research Report of Project VEGA 1/0192/18 Formation of Attitudes of Generation Y in the V4 Geographic Area to the Issue of Migrants Through Digital Communication on Social Networks
L Spálová, O Púchovská
Media Literacy and Academic Research 2 (1), 114-119, 2019
2019
Methodological Aspects of Measuring the Czech Public's Attitudes to the Punishment of Offenders
R Štefančík, L Macháček, E Poláková, L Spálová, A Kluknavská, ...
Sociologický časopis/Czech Sociological Review 50 (4), 495-520, 2014
2014
Voters’ Perception of Male and Female Political Leaders
L Spálová, K Fichnová, P Mikuláš
Šoférske návyky mužov a žien v intenciách kampane „Nemyslíš–Zaplatíš!“Driving habits of men and women in the intentions of the campaign „Do not think-will pay!“
E Szabová, L Spálová, V Kundríková
FORUM STATISTICUM SLOVACUM, 136, 0
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