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Louis Blythe
Louis Blythe
未知所在单位机构
在 cockatoo.com.au 的电子邮件经过验证 - 首页
标题
引用次数
引用次数
年份
Essentials of marketing
J Blythe, J Martin
Pearson UK, 2019
8832019
Consumer Behaviour: SAGE Publications
J Blythe
Sage, 2013
6972013
Principles and practice of marketing
J Blythe
SAGE Publications Ltd, 2013
3902013
Pazarlama ilkeleri
J Blythe, Y Odabaşı
Bilim Teknik Yayınevi, 2001
3872001
Essentials of marketing communications
J Blythe
Pearson Education, 2006
2982006
Using trade fairs in key account management
J Blythe
Industrial Marketing Management 31 (7), 627-635, 2002
2582002
The essence of consumer behaviour
J Blythe
(No Title), 1997
2571997
Key concepts in marketing
J Blythe
Sage, 2009
2332009
Consumer behaviour
Z Sethna
SAGE Publications Ltd, 2023
1612023
Business to business marketing management: A global perspective
A Zimmerman, J Blythe
Routledge, 2017
1572017
Marketing communications
J Blythe
Corporate Communications: An International Journal 5 (4), 235-235, 2000
1472000
Innovativeness and newness in high‐tech consumer durables
J Blythe
Journal of Product & Brand Management 8 (5), 415-429, 1999
1471999
Visitor and exhibitor expectations and outcomes at trade exhibitions
J Blythe
Marketing Intelligence & Planning 17 (2), 100-110, 1999
1371999
Trade fairs as communication: a new model
J Blythe
Journal of Business & Industrial Marketing 25 (1), 57-62, 2009
1192009
Business-to-business marketing management: a global perspective
J Blythe, AS Zimmerman
(No Title), 2005
1192005
Objectives and measures at UK trade exhibitions
J Blythe
Journal of Marketing Management 16 (1-3), 203-222, 2000
962000
Marketing Planning Strategy, environment and context
J Blythe, P Megicks
Pearson education limited, 2010
852010
Advertising creatives and brand personality: A grounded theory perspective
J Blythe
Journal of Brand Management 14 (4), 284-294, 2007
842007
Fondamenti di marketing
J Blythe
Pearson Italia Spa, 2006
562006
The evaluation of non‐selling activities at British trade exhibitions: an exploratory study
J Blythe
Marketing Intelligence & Planning 14 (5), 20-24, 1996
501996
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