| Exploring the implications of virtual reality technology in tourism marketing: An integrated research framework YC Huang, KF Backman, SJ Backman, LL Chang International Journal of Tourism Research 18 (2), 116-128, 2016 | 732 | 2016 |
| Exploring user acceptance of 3D virtual worlds in travel and tourism marketing YC Huang, SJ Backman, KF Backman, DW Moore Tourism management 36, 490-501, 2013 | 493 | 2013 |
| An investigation of motivation and experience in virtual learning environments: A self-determination theory YC Huang, SJ Backman, KF Backman, FA McGuire, DW Moore Education and Information Technologies 24, 591-611, 2019 | 248 | 2019 |
| Examining an extended technology acceptance model with experience construct on hotel consumers’ adoption of mobile applications YC Huang, LL Chang, CP Yu, J Chen Journal of Hospitality Marketing & Management 28 (8), 957-980, 2019 | 185 | 2019 |
| Exploring the impacts of involvement and flow experiences in Second Life on people's travel intentions YC Huang, SJ Backman, KF Backman Journal of Hospitality and Tourism Technology 3 (1), 4-23, 2012 | 102 | 2012 |
| Student attitude toward virtual learning in second life: A flow theory approach YC Huang, SJ Backman, KF Backman Journal of Teaching in Travel & Tourism 10 (4), 312-334, 2010 | 99 | 2010 |
| Experiencing student learning and tourism training in a 3D virtual world: An exploratory study YC Huang, SJ Backman, LL Chang, KF Backman, FA McGuire Journal of Hospitality, Leisure, Sport & Tourism Education 13, 190-201, 2013 | 97 | 2013 |
| Customer experience, well-being, and loyalty in the spa hotel context: Integrating the top-down & bottom-up theories of well-being YC Huang, CCB Chen, MJ Gao Journal of Travel & Tourism Marketing 36 (5), 595-611, 2019 | 93 | 2019 |
| Restorative effects of virtual natural settings on middle-aged and elderly adults CP Yu, HY Lee, WH Lu, YC Huang, MHEM Browning Urban Forestry & Urban Greening 56, 126863, 2020 | 85 | 2020 |
| Vacation lifestyle and travel behaviors JS Chen, YC Huang, JS Cheng Journal of Travel & Tourism Marketing 26 (5-6), 494-506, 2009 | 82 | 2009 |
| Detecting common method bias in predicting creative tourists behavioural intention with an illustration of theory of planned behaviour YC Huang, LL Chang, KF Backman Current Issues in Tourism 22 (3), 307-329, 2019 | 61 | 2019 |
| The impacts of virtual experiences on people’s travel intentions YC Huang, SJ Backman, KF Backman Information and Communication Technologies in Tourism 2010, 555-566, 2010 | 56 | 2010 |
| Engaging with restorative environments in wellness tourism SJ Backman, YC Huang, CC Chen, HY Lee, JS Cheng Current Issues in Tourism 26 (5), 789-806, 2023 | 50 | 2023 |
| Understanding leisure trip experience and subjective well-being: An illustration of creative travel experience YC Huang, JS Cheng, LL Chang Applied Research in Quality of Life 15, 1161-1182, 2020 | 44 | 2020 |
| Surfing in virtual reality: An application of extended technology acceptance model with flow theory YC Huang, LN Li, HY Lee, MHEM Browning, CP Yu Computers in Human Behavior Reports 9, 100252, 2023 | 41 | 2023 |
| Residents’ attitudes toward island tourism development in Taiwan CP Yu, YC Huang, PF Yeh, PH Chao Island Studies Journal 12 (2), 159-176, 2017 | 24 | 2017 |
| Second life: The potential of 3D virtual worlds in travel and tourism industry YC Huang, SJ Backman, FA McGuire, KF Backman, LL Chang Tourism Analysis 18 (4), 471-477, 2013 | 18 | 2013 |
| Virtual tourism: Identifying the factors that affect a tourist's experience and behavioral intentions in a 3D virtual world Y Huang Clemson University, 2011 | 9 | 2011 |
| Tourism training: An investigation of virtual learning experience in the context of a virtual world YC Huang, SJ Backman, LL Chang Information and Communication Technologies in Tourism 2012, 227-238, 2012 | 8 | 2012 |
| Psychological capital as a source of career adaptability, job satisfaction, and life satisfaction among tour operators and guides during a global crisis YC Huang, CC Chen, SC Lin, HF Tang, JS Cheng Tourism Management Perspectives 49, 101188, 2023 | 3 | 2023 |
