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Dr. Winee Saikia
Dr. Winee Saikia
Assam down town University
在 adtu.in 的电子邮件经过验证
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引用次数
引用次数
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Digital consumer engagement in a social network: A literature review applying TCCM framework
W Saikia, A Bhattacharjee
International Journal of Consumer Studies 48 (1), e12981, 2024
152024
Estimating consumer brand engagement with brand equity via brand trust for organic retail products on social media
W Saikia, A Bhattacharjee
International Journal of Internet Marketing and Advertising 21 (1-2), 118-148, 2024
2024
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