Consumer Behaviour in Growth Hacking: Developing and Validating the Shareability Construct K Sallaku, A Avloniti, S Magrizos, Š Vilamová, A De Massis Journal of Business Research 189, 115181, 2025 | | 2025 |
Breakdown of the co-creation process on social media: developing the value co-washing framework and stakeholders dynamics K Sallaku, D De Fano, VS Ha, A Russo Journal of Asia Business Studies, 2024 | | 2024 |
Circular Economy in Action: Examining the Decoupling of Economic Growth and Material Use across EU Countries E Huttmanová, J Chovancová, I Petruška, K Sallaku European Journal of Sustainable Development 13 (4), 13-13, 2024 | | 2024 |
Exploring the determinants of table grape purchases among Italian consumers: the roles of certification and brand attributes D Morrone, A Tarulli, K Sallaku, E Toma XXI SIM Conference-Proceedings, 2024 | | 2024 |
What do Italian consumers think about sea-based aquaculture? Exploring the role of certifications and sustainability in purchasing decisions A Tarulli, D Morrone, K Sallaku, S Raffaele, C Michela XXI SIM Conference-Proceedings, 2024 | | 2024 |
Product vs sales platform sustainability: who wins the online challenge? An exploratory analysis of Italian consumers A Tarulli, D Morrone, R Daniele, K Sallaku, S Raffaele Sinergie-SIMA 2024 Conference Proceedings, 2024 | | 2024 |
Place branding in the digital age. TikTok’s influence on regional Italian tourism. K Sallaku, D Morrone, A Tarulli XXI SIM Conference-Proceedings, 2024 | | 2024 |
Is culture a driver for PPPs’ enhancement? Evidence from the European waste management sector A Tarulli, D Morrone, K Sallaku, R Silvestri EURAM 2024 (European Academy of Management) Conference Proceedings, 2024 | | 2024 |
The new dimension of brand in ‘metaverse’: a structured literature review D Morrone, A Tarulli, K Sallaku Sinergie-SIMA 2024 Conference Proceedings, 2024 | | 2024 |
Exploring the influence of cross-cultural dimensions on global corporate brands’ value K Sallaku, D Morrone, A Tarulli L'aziendalismo crea valore!-Abstract Conference Proceeding, 2023 | | 2023 |
What makes vinyl records so unique? Some preliminary results based on Exploratory Factor Analysis (EFA) A Tarulli, K Sallaku, D Morrone Marketing per il benessere, la salute e la cura-XX^ SIM Conference-Proceedings, 2023 | | 2023 |
Digging local roots and territorial capital in management: a Structured Literature Review (SLR) and bibliometric analysis A Tarulli, D Morrone, S Raffaele, K Sallaku Sinergie-SIMA 2023 Conference-Referred Electronic Conference Proceedings, 2023 | | 2023 |
Good bye Waste! Discovering consumer’s attitudes toward staple foods enriched with agricultural waste S Raffaele, K Sallaku, D Morrone, A Tarulli Sinergie-SIMA 2023 Conference-Referred Electronic Conference Proceedings, 2023 | | 2023 |
A study on the impact of cross-cultural dimensions for the formation of global brands’ value. The global factor and its cultural implications. K Sallaku, D Morrone, A Tarulli, R Silvestri Marketing per il benessere, la salute e la cura-XX^ SIM Conference-Proceedings, 2023 | | 2023 |
Smart Retail Technologies in the fashion industry: new resources and skills R Silvestri, D Morrone, K Sallaku, A Tarulli EURAM 2023 (European Academy of Management) Conference, 2023 | | 2023 |
‘Need for touch’and information in the pandemic period: an exploratory analysis on online clothing purchases A Tarulli, D Morrone, K Sallaku Proceedings XIX^ SIM Conference, 2022 | | 2022 |
Exploring Global Brands landing the metaverse, some preliminary insights K Sallaku, D Morrone, A Tarulli Proceedings XIX^ SIM Conference, 2022 | | 2022 |