| When seeing helps believing: The interactive effects of previews and reviews on e-book purchases AA Choi, D Cho, D Yim, JY Moon, W Oh Information Systems Research 30 (4), 1164-1183, 2019 | 58 | 2019 |
| Reviewing before reading? An empirical investigation of book-consumption patterns and their effects on reviews and sales HA Lee, AA Choi, T Sun, W Oh Information Systems Research 32 (4), 1368-1389, 2021 | 16 | 2021 |
| Gender mismatch and bias in people‐centric operations: Evidence from a randomized field experiment Y Son, AA Choi, KD Wowak, CM Angst Journal of Operations Management, 2023 | 2 | 2023 |
| Reading marathon: Understanding the effect of binge reading on user-generated content A Choi, T Sun, H Lee | 2 | 2018 |
| The Cost of Free: The Effects of" Wait-for-Free" Pricing Schemes on the Monetization of Serialized Digital Content. AA Choi, KE Rhee, C Yoon, W Oh MIS Quarterly 47 (3), 2023 | 1 | 2023 |
| What influences influencers? Hiding popularity signals and influencer behavior H So, J Ramaprasad, A Choi | 1 | 2022 |
| Does Authenticity of Influencers Matter? Examining the Impact on Purchase Decisions A Choi, J Ramaprasad, H So Examining the Impact on Purchase Decisions (May 31, 2021), 2021 | 1 | 2021 |
| Reading Minds from Reading Patterns: A Field Experiment on the Effectiveness of Consumption-based Targeting in E-Book Markets AA Choi, W Oh, JY Moon | 1 | 2017 |
| Do Superstars Always Shine? The Economic Impact of Influencer Marketing A Choi, Y Son, YCC Ho, Y Tan The Economic Impact of Influencer Marketing (April 28, 2022), 2022 | | 2022 |
| To Split or to Merge?: How Partitioning Affects Consumption and Engagement with Digital Content HA Lee, A Choi, T Sun, W Oh How Partitioning Affects Consumption and Engagement with Digital Content …, 2021 | | 2021 |
| Three studies on digital content sales strategies AA Choi 한국과학기술원, 2019 | | 2019 |
| 온라인 리뷰는 충분한 소비를 기반으로 발생하는가? 책 소비 패턴이 온라인 리뷰 작성 의도, 평점, 길이, 극단성에 미치는 영향에 관한 실증 연구 HA Lee, AA Choi, W Oh 한국경영정보학회 정기 학술대회, 298-299, 2018 | | 2018 |
| †œMarshmallow Pricingâ€: Effects of †œWait-and-Not-Pay†Schemes on the Monetization of Hedonic Digital Content AA Choi, KE Rhee, W Oh 38th International Conference on Information Systems: Transforming Society …, 2018 | | 2018 |
| The Cost of Free: The Behavioral Economic Effects of'Wait-for-Free'Pricing Schemes on the Monetization of Hedonic Digital Content A Choi, KE Rhee, W Oh Available at SSRN 3778783, 2017 | | 2017 |
| “Marshmallow Pricing”: Effects of “Wait-and-Not-Pay” Schemes on the Monetization of Hedonic Digital Content AA Choi, KE Rhee, W Oh | | 2017 |
| See for Yourself or Listen to Others: Complementary and Substitutive Effects of Previews and Reviews on E-Book Purchase and Consumption AA Choi, D Cho, D Yim, JY Moon, W Oh | | 2016 |
| Too Much Preview, Too Little Sales? AA Choi, W Oh, JY Moon, D Cho | | |
