| The match-up hypothesis: Physical attractiveness, expertise, and the role of fit on brand attitude, purchase intent and brand beliefs BD Till, M Busler Journal of advertising 29 (3), 1-13, 2000 | 2088 | 2000 |
| Endorsers in advertising: The case of negative celebrity information BD Till, TA Shimp Journal of advertising 27 (1), 67-82, 1998 | 1160 | 1998 |
| Matching products with endorsers: Attractiveness versus expertise BD Till, M Busler Journal of consumer marketing 15 (6), 576-586, 1998 | 797 | 1998 |
| Co‐branding: Brand equity and trial effects JH Washburn, BD Till, R Priluck Journal of consumer marketing 17 (7), 591-604, 2000 | 691 | 2000 |
| Recall and persuasion: does creative advertising matter? BD Till, DW Baack Journal of advertising 34 (3), 47-57, 2005 | 523 | 2005 |
| Toward effective use of cause‐related marketing alliances BD Till, LI Nowak Journal of Product & Brand Management 9 (7), 472-484, 2000 | 498 | 2000 |
| Using celebrity endorsers effectively: lessons from associative learning BD Till Journal of product & brand management 7 (5), 400-409, 1998 | 460 | 1998 |
| Brand alliance and customer‐based brand‐equity effects JH Washburn, BD Till, R Priluck Psychology & Marketing 21 (7), 487-508, 2004 | 457 | 2004 |
| Classical conditioning and celebrity endorsers: An examination of belongingness and resistance to extinction BD Till, SM Stanley, R Priluck Psychology & Marketing 25 (2), 179-196, 2008 | 448 | 2008 |
| Creativity and memory effects: Recall, recognition, and an exploration of nontraditional media DW Baack, RT Wilson, BD Till Journal of advertising 37 (4), 85-94, 2008 | 230 | 2008 |
| Evaluation of search, experience and credence attributes: role of brand name and product trial SS Srinivasan, BD Till Journal of product & brand management 11 (7), 417-431, 2002 | 223 | 2002 |
| The persistence of classically conditioned brand attitudes RP Grossman, BD Till Journal of advertising 27 (1), 23-31, 1998 | 220 | 1998 |
| Strategic brand association maps: developing brand insight BD Till, D Baack, B Waterman Journal of product & brand management 20 (2), 92-100, 2011 | 194 | 2011 |
| Managing Athlete Endorser Image: The Effect of Endorsed Product. BD Till Sport Marketing Quarterly 10 (1), 2001 | 145 | 2001 |
| Stimulus generalization in classical conditioning: An initial investigation and extension BD Till, RL Priluck Psychology & Marketing 17 (1), 55-72, 2000 | 133 | 2000 |
| Creativity, attention and the memory for brands: an outdoor advertising field study RT Wilson, DW Baack, BD Till International Journal of Advertising 34 (2), 232-261, 2015 | 132 | 2015 |
| Enhancing brand image via sponsorship: strength of association effects S Zdravkovic, BD Till International Journal of Advertising 31 (1), 113-132, 2012 | 119 | 2012 |
| Advertising creativity: The role of divergence versus meaningfulness K Lehnert, BD Till, JM Ospina Journal of advertising 43 (3), 274-285, 2014 | 118 | 2014 |
| Product placements in movies and on Broadway: A field study RT Wilson, BD Till International Journal of Advertising 30 (3), 373-398, 2011 | 113 | 2011 |
| The role of contingency awareness, involvement and need for cognition in attitude formation R Priluck, BD Till Journal of the Academy of Marketing Science 32 (3), 329-344, 2004 | 102 | 2004 |
