Tourist Motivations to Travel: A Theoretical Perspective into Existing Literature A Yousaf, I Amin, JAC Santos Tourism and Hospitality Management 24 (1), 1-16, 2018 | 249* | 2018 |
HOW PRE-ADOPTION EXPECTANCIES SHAPE POST-ADOPTION CONTINUANCE INTENTIONS: AN EXTENDED EXPECTATION-CONFIRMATION MODEL A Gupta, A Yousaf, A Mishra International Journal of Information Management, 2020 | 231 | 2020 |
Social comparison and continuance intention of smart fitness wearables: An extended expectation confirmation theory perspective A Gupta, N Dhiman, A Yousaf, N Arora Behaviour & Information Technology 40 (13), 1341-1354, 2021 | 184 | 2021 |
Understanding Factors Influencing Elderly Diabetic Patients’ Continuance Intention to Use Digital Health Wearables: Extending the Technology Acceptance Model (TAM) A Ahmad, T Rasul, A Yousaf, U Zaman Journal of Open Innovation, 2020 | 91 | 2020 |
What Shapes E-Learning Effectiveness among Tourism Education Students? An Empirical Assessment during COVID19 I Amin, A Yousaf, S Walia, M Bashir Journal of Hospitality, Leisure, Sport & Tourism Education, 2021 | 86 | 2021 |
A cross-country analysis of the determinants of customer recommendation intentions for over-the-top (OTT) platforms A Yousaf, A Mishra, B Taheri, M Kesgin Information & Management, 2021 | 67 | 2021 |
EFFECT OF MESSAGE ORIENTATION/VIVIDNESS ON CONSUMER ENGAGEMENT FOR TRAVEL BRANDS ON SOCIAL NETWORKING SITES A Yousaf, I Amin, D Jaziri, A Mishra Journal of Product and Brand Management 31 (1), 44–57, 2021 | 65 | 2021 |
Disruptive business model innovation: How a tech firm is changing the traditional taxi service industry M Bashir, A Yousaf, R Verma Indian Journal of Marketing 46 (4), 49-59, 2016 | 65 | 2016 |
Brand trust, institutional commitment, and their impact on student loyalty: evidence for higher education in India A Yousaf, A Mishra, M Bashir Studies in Higher Education, 1-14, 2019 | 61 | 2019 |
Sports Celebrity Personality and Purchase Intention: The Role of Endorser Brand Congruence, Brand Credibility and Brand Image Transfer J Rai, A Yousaf, M Singh, A Singh Sport, Business, Management: An International Journal, 2021 | 54 | 2021 |
Conceptualising tourist based brand-equity pyramid: an application of Keller brand pyramid model to destinations A Yousaf, I Amin, A Gupta Tourism and hospitality management 23 (1), 119-137, 2017 | 48 | 2017 |
From technology adoption to consumption’: Effect of pre-adoption expectations from fitness applications on usage satisfaction, continual usage, and health satisfaction A Yousaf, A Mishra, A Gupta Journal of Retailing and Consumer Services, 2021 | 33 | 2021 |
Like it but dont comment: Manipulating the engagement of sports fans in social media A Agrawal, A Gupta, A Yousaf International Journal of Sport Management and Marketing, 2018 | 21 | 2018 |
Mapping Sponsorship-linked Marketing in Indian Premier League A Gupta, A Yousaf, N Arora IIM Kozhikode Society & Management Review 2 (1), 61-72, 2013 | 20 | 2013 |
Concurrent Sponsorships: Implications for Sponsoring Brands and Sponsored Property A Yousaf, A Mishra, A Gupta Marketing Intelligence and Planning, 2018 | 19 | 2018 |
Revisiting spectator-based sports team reputation: strategic implications for team managers A Yousaf, M Bashir, A Mishra Corporate Reputation Review 23, 1-12, 2020 | 18 | 2020 |
Sport team brand-equity index: a new measurement A Yousaf, A Gupta, A Mishra Journal of Indian Business Research 9 (2), 169-188, 2017 | 17 | 2017 |
Green Marketing & CSR: A Proactive & Innovative Tool to Gain Competitive Excellence. M Bashir, A Yousaf, AA Wani Journal of Supply Chain Management Systems 5 (2), 2016 | 17 | 2016 |
Branding of Sport Teams: Re-conceptualizing the Fan Based Brand-Equity Model Y A, G A International Journal of Marketing & Business Communication 2 (3), 31, 2013 | 16* | 2013 |
Can customer based brand equity help destinations to stay in race? An empirical study of Kashmir valley. A Yousaf, I Amin Tourism & Hospitality Management, 2017 | 12 | 2017 |