| Pricing objectives and pricing methods in the services sector GJ Avlonitis, KA Indounas Journal of services marketing 19 (1), 47-57, 2005 | 343 | 2005 |
| Pricing practices of service organizations GJ Avlonitis, KA Indounas Journal of Services Marketing 20 (5), 346-356, 2006 | 168 | 2006 |
| Economics and marketing on pricing: how and why do they differ? T Skouras, GJ Avlonitis, KA Indounas Journal of Product & Brand Management 14 (6), 362-374, 2005 | 101 | 2005 |
| Successful industrial service pricing K Indounas Journal of Business & Industrial Marketing 24 (2), 86-97, 2009 | 94 | 2009 |
| Making effective pricing decisions K Indounas Business horizons 49 (5), 415-424, 2006 | 84 | 2006 |
| Pricing objectives over the service life cycle: some empirical evidence GJ Avlonitis, KA Indounas, SP Gounaris European Journal of Marketing 39 (5-6), 696-714, 2005 | 71 | 2005 |
| An empirical examination of the pricing policies and their antecedents in the services sector GJ Avlonitis, KA Indounas European Journal of Marketing 41 (7/8), 740-764, 2007 | 69 | 2007 |
| New industrial service pricing strategies and their antecedents: empirical evidence from two industrial sectors K Indounas, G Avlonitis Journal of Business & Industrial Marketing 26 (1), 26-33, 2011 | 65 | 2011 |
| How are prices set? An exploratory investigation in the Greek services sector G Avlonitis, K Indounas Journal of Product & Brand Management 15 (3), 203-213, 2006 | 50 | 2006 |
| The adoption of strategic pricing by industrial service firms K Indounas Journal of Business & Industrial Marketing 30 (5), 521-535, 2015 | 46 | 2015 |
| Pricing objectives and their antecedents in the services sector K Indounas, GJ Avlonitis Journal of Service Management 20 (3), 342-374, 2009 | 43 | 2009 |
| Service pricing: An empirical investigation GJ Avlonitis, KA Indounas Journal of Retailing and Consumer Services 14 (1), 83-94, 2007 | 39 | 2007 |
| The initial stages of new service development: A case study from the Greek banking sector P Papastathopoulou, G Avlonitis, K Indounas Journal of Financial Services Marketing 6, 147-161, 2001 | 39 | 2001 |
| The impact of market structure on pricing objectives of service firms GJ Avlonitis, KA Indounas Journal of Product & Brand Management 13 (5), 343-358, 2004 | 38 | 2004 |
| The relationship between pricing and ethics in two industrial service industries K Indounas Journal of Business & Industrial Marketing 23 (3), 161-169, 2008 | 37 | 2008 |
| Pricing of services: an empirical analysis from the Greek service sectors GJ Avlonitis, KA Indounas Journal of Marketing Management 21 (3-4), 339-362, 2005 | 34 | 2005 |
| Exploring the role of relationship pricing in industrial export settings: Empirical evidence from the UK PC Argouslidis, K Indounas Industrial Marketing Management 39 (3), 460-472, 2010 | 32 | 2010 |
| New B2B product pricing K Indounas Journal of Business & Industrial Marketing 35 (11), 1861-1869, 2020 | 22 | 2020 |
| The antecedents of strategic pricing and its effect on company performance in the case of industrial service firms K Indounas Journal of Services Marketing 28 (5), 402-413, 2014 | 22 | 2014 |
| Market structure and pricing objectives in the services sector K Indounas Journal of Services Marketing 32 (7), 792-804, 2018 | 21 | 2018 |
