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Shagun Sarraf
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Impact assessment of social media usage in B2B marketing: A review of the literature and a way forward
NK Tiwary, RK Kumar, S Sarraf, P Kumar, NP Rana
Journal of Business Research 131, 121-139, 2021
862021
How did online misinformation impact stockouts in the e-commerce supply chain during COVID-19–A mixed methods study
S Sarraf, AK Kushwaha, AK Kar, YK Dwivedi, M Giannakis
International Journal of Production Economics 267, 109064, 2024
62024
How do system and user characteristics, along with anthropomorphism, impact cognitive absorption of chatbots–Introducing SUCCAST through a mixed methods study
S Sarraf, AK Kar, M Janssen
Decision Support Systems 178, 114132, 2024
52024
A Study of eXplainable Artificial Intelligence: A Systematic Literature Review of the Applications
S Kumar, S Sarraf, AK Kar, PV Ilavarasan
IoT, Big Data and AI for Improving Quality of Everyday Life: Present and …, 2023
2023
Modelling User Experience, Emotions and Concerns for Predicting Firm Response-the Case of Low-Cost Carriers During Pandemic
S Sarraf, PV Ilavarsana, A Gupta, AK Kar
Conference on e-Business, e-Services and e-Society, 456-467, 2022
2022
Impact assessment of social media usage in B2B marketing: A review of the literature and a way forward
T Nishant Kumar, RK Kumar, S Sarraf, P Kumar, NP Rana
Elsevier, 2021
2021
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