| Organizational resilience and social-economic sustainability: COVID-19 perspective SS Rai, S Rai, NK Singh Environment, Development and Sustainability, 2021 | 230 | 2021 |
| Hospitality branding in emerging economies: an Indian perspective S Rai, JK Nayak Journal of Tourism Futures 5 (1), 22-34, 2019 | 30 | 2019 |
| Role of event personality and exhibitors’ eudaimonic and hedonic happiness in predicting event advocacy intentions: an empirical study S Rai, JK Nayak International Journal of Event and Festival Management 9 (1), 86-103, 2018 | 29 | 2018 |
| Assessing customers' moral disengagement from reciprocity concerns in participative pricing P Narwal, JK Nayak, S Rai Journal of Business Ethics, 1-18, 2021 | 19 | 2021 |
| The essence and measurement of trade show event experiences S Rai, JK Nayak Event Management 24 (2-3), 409-425, 2020 | 19 | 2020 |
| Lean Practices in Homestay Operations: A Case Study SS Rai, IA Ansari, K Ganguly, S Giri, S Rai Journal of Quality Assurance in Hospitality & Tourism, 2020 | 18 | 2020 |
| Conceptualization and development of event experience scale: lessons from India S Rai, J Nayak Tourism Review 75 (2), 369-381, 2019 | 16 | 2019 |
| Individual differences and moral disengagement in Pay-What-You-Want pricing P Narwal, S Rai Journal of Business Research 149, 528-547, 2022 | 12 | 2022 |
| Examining the impact of external reference prices on seller price image dimensions and purchase intentions in pay what you want (PWYW) S Rai, P Narwal Asia Pacific Journal of Marketing and Logistics 34 (8), 1778-1806, 2022 | 12 | 2022 |
| Stage-wise green supply chain management and environmental performance: Impact of blockchain technology SS Jasrotia, SS Rai, S Rai, S Giri International Journal of Information Management Data Insights 4 (2), 100241, 2024 | 6 | 2024 |
| Fairness Perceptions, Happiness, and Behavioral Intentions in Trade Fairs: An Investigation from the Relational Model of Justice S Rai, P Narwal Journal of Business-to-Business Marketing 31 (2), 243-259, 2024 | | 2024 |
| Role of Trade Show Event Experiences on Participants’ Happiness and Their Behavioural Intentions S Rai e-journal-First Pan IIT International Management Conference–2018, 2020 | | 2020 |
| Circular Economic Business Models: Responsible Research and Innovation Opportunities in the Emerging Economies S Rai, SS Rai, R Singh, NK Singh Green Innovation, Sustainable Development, and Circular Economy, 215-226, 2020 | | 2020 |
| Visitors’ Motivation to Participate in Event S Rai, JK Nayak ICRBS-2017 2017, 2017 | | 2017 |
