Customer-to-customer interactions: Broadening the scope of word of mouth research B Libai, R Bolton, MS Bügel, K de Ruyter, O Götz, H Risselada, ... Journal of Service Research 13 (3), 267-282, 2010 | 1021 | 2010 |
Dynamic effects of social influence and direct marketing on the adoption of high-technology products H Risselada, PC Verhoef, THA Bijmolt Journal of Marketing 78 (2), 52-68, 2014 | 318 | 2014 |
Data analytics in a privacy-concerned world J Wieringa, PK Kannan, X Ma, T Reutterer, H Risselada, B Skiera Journal of Business Research 122, 915-925, 2021 | 152 | 2021 |
Staying Power of Churn Prediction Models H Risselada, PC Verhoef, THA Bijmolt Journal of Interactive Marketing 24 (3), 198-208, 2010 | 120 | 2010 |
The impact of social influence on the perceived helpfulness of online consumer reviews H Risselada, L de Vries, M Verstappen European Journal of Marketing 52 (3/4), 619-636, 2018 | 66 | 2018 |
Customer engagement: a new frontier in customer value management SFM Beckers, H Risselada, PC Verhoef Handbook of Service Marketing Research, 97, 2014 | 65 | 2014 |
Indicators of opinion leadership in customer networks: self-reports and degree centrality H Risselada, PC Verhoef, THA Bijmolt Marketing Letters 27 (3), 449-460, 2016 | 54 | 2016 |
Does sustainability sell? The impact of sustainability claims on the success of national brands’ new product introductions J van Doorn, H Risselada, PC Verhoef Journal of Business Research 137, 182-193, 2021 | 48 | 2021 |
Collective patterns of social diffusion are shaped by individual inertia and trend-seeking M Ye, L Zino, Ž Mlakar, JW Bolderdijk, H Risselada, BM Fennis, M Cao Nature communications 12 (1), 5698, 2021 | 41 | 2021 |
Referral campaigns for software startups: The impact of network characteristics on product adoption F Eggers, H Risselada, T Niemand, S Robledo Journal of Business Research 145, 309-324, 2022 | 36 | 2022 |
Sustainability claims and perceived product quality: The moderating role of brand CSR J van Doorn, PC Verhoef, H Risselada Sustainability 12 (9), 3711, 2020 | 25 | 2020 |
Dynamics in charity donation decisions: Insights from a large longitudinal data set MC Leliveld, H Risselada Science advances 3 (9), e1700077, 2017 | 22 | 2017 |
Social Network Analysis H Risselada, J van den Ochtend Handbook of Market Research, 693-717, 2021 | 4 | 2021 |
Analyzing behavior in customer relationships accounting for customer-to-customer interactions H Risselada | 3 | 2012 |
Social tipping games: Experimental paradigms for studying consumer movements Z Mlakar, JW Bolderdijk, H Risselada, BM Fennis, M Ye, L Zino, M Cao Journal of the Association of Consumer Research, 2024 | 1 | 2024 |
Houdbaarheid van churnvoorspellingsmodellen H Risselada, PC Verhoef, THA Bijmolt Jaarboek MarktOnderzoekAssociatie 2013, 217-234, 2013 | 1 | 2013 |
From i-level to g-level-to s-level change: New methods for a new mindset for consumer researchers A Grinstein, JW Bolderdijk, H Risselada Available at SSRN 4781525, 2024 | | 2024 |
The Impact of Social Influence on the Perceived Helpfulness of Online Consumer H Risselada, L de Vries, M Verstappen | | |