The globalization strategies of business-to-business born global firms in the wireless technology industry R Laanti, M Gabrielsson, P Gabrielsson Industrial Marketing Management 36 (8), 1104-1117, 2007 | 363 | 2007 |
A dynamic model of growth phases and survival in international business-to-business new ventures: The moderating effect of decision-making logic P Gabrielsson, M Gabrielsson Industrial Marketing Management 42 (8), 1357-1373, 2013 | 308 | 2013 |
Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective M Yang, P Gabrielsson Industrial Marketing Management 64, 147-160, 2017 | 261 | 2017 |
Internet-based sales channel strategies of born global firms M Gabrielsson, P Gabrielsson International business review 20 (1), 88-99, 2011 | 244 | 2011 |
Entrepreneurial marketing strategies during the growth of international new ventures originating in small and open economies J Hallbäck, P Gabrielsson International Business Review 22 (6), 1008-1020, 2013 | 234 | 2013 |
International entrepreneurial culture and growth of international new ventures M Gabrielsson, P Gabrielsson, P Dimitratos Management International Review 54, 445-471, 2014 | 166 | 2014 |
Marketing Strategies for Foreign Expansion of Companies Originating in Small and Open Economies: The Consequences of Strategic Fit and Performance P Gabrielsson, M Gabrielsson, T Seppälä Journal of International Marketing 20 (2), 25-48, 2012 | 149 | 2012 |
Globalizing internationals: business portfolio and marketing strategies in the ICT field P Gabrielsson, M Gabrielsson International Business Review 13 (6), 661-684, 2004 | 93 | 2004 |
Realizing a hybrid competitive strategy and achieving superior financial performance while internationalizing in the high-technology market M Gabrielsson, T Seppälä, P Gabrielsson Industrial Marketing Management 54, 141-153, 2016 | 92 | 2016 |
Global marketing strategies of born globals and globalising internationals in the ICT field M Gabrielsson, P Gabrielsson Euromarketing and the Future, 123-145, 2013 | 80 | 2013 |
Globalizing internationals: product strategies of ICT manufacturers P Gabrielsson, M Gabrielsson, J Darling, R Luostarinen International Marketing Review 23 (6), 650-671, 2006 | 67 | 2006 |
The interface of international marketing and entrepreneurship research: review, synthesis, and future directions M Yang, P Gabrielsson Journal of International Marketing 26 (4), 18-37, 2018 | 59 | 2018 |
Developing brand identities for international new ventures under uncertainty: Decision-making logics and psychic distance SY Kusi, P Gabrielsson, M Kontkanen International Business Review 30 (6), 101867, 2021 | 33 | 2021 |
International advertising campaigns in fast-moving consumer goods companies originating from a SMOPEC country P Gabrielsson, M Gabrielsson, H Gabrielsson International Business Review 17 (6), 714-728, 2008 | 27 | 2008 |
How classical and entrepreneurial brand management increases the performance of internationalising SMEs? SY Kusi, P Gabrielsson, C Baumgarth Journal of World Business 57 (5), 101311, 2022 | 24 | 2022 |
Globalising internationals: Product strategies of ICT companies P Gabrielsson Helsinki School of Economics, 2004 | 16 | 2004 |
Entrepreneurial marketing strategies during the growth of international new ventures J Hallbäck, P Gabrielsson Firm-Level Internationalization, Regionalism and Globalization: Strategy …, 2011 | 13 | 2011 |
Using bibliometric research to advance the business-to-business sustainability literature: Establishing an integrative conceptual framework for future application BR Chabowski, P Gabrielsson, JA Mena Industrial Marketing Management 102, 527-545, 2022 | 12 | 2022 |
Survival and failure of born globals: the case of software firms M Gabrielsson, P Gabrielsson S., Contemporary Challenges to International Business. Palgrave Macmillan …, 2009 | 9 | 2009 |
Business modeling under adversity: Resilience in international firms T Galkina, I Atkova, P Gabrielsson Strategic Entrepreneurship Journal 17 (4), 802-829, 2023 | 7 | 2023 |