| Investigating the effect of sales promotion on customer patronage of household appliances within Lagos metropolis OT Oyekunle, UM Tijani, MT Balogun IROCAMM: International Review of Communication and Marketing Mix, 5 (2), 119 …, 2022 | 7 | 2022 |
| Impact of consumer sales promotion on consumer patronage of pharmaceutical products in Nigeria M Awoniyi, T Olufayo, O Oyekunle, S Osanyintolu European Journal of Accounting, Finance & Business 17 (27), 1-12, 2021 | 5 | 2021 |
| BRAND PERSONALITY AND CULTURE: THE ROLE OF ROTARY CLUB IN A CONTINUOUSLY DIVERSE SOCIETY. MT Balogun, OT Oyekunle, UM Tijani Management & Marketing Journal 20 (1), 2022 | 1 | 2022 |
| Green marketing strategies and brand awareness of consumers’ food and beverage in Lagos State, Nigeria OT Oyekunle, BN Dixon-Ogbechi, AG Rahim Fuoye Journal of Finance and Contemporary Issues 6 (1), 2024 | | 2024 |
| Brand equity and customer satisfaction: The moderating effects of social media advertising in Sheraton Hotel, Lagos, Nigeria UM Tijani, MT Balogun, OT Oyekunle, AI Lawal Fuoye Journal of Finance and Contemporary Issues 6 (1), 2024 | | 2024 |
| Effect of service brand equity on brand relationship of selected fast food in Nigeria UM Tijani, MT Balogun, OT Oyekunle IROCAMM-International Review Of Communication And Marketing Mix 6 (2), 99-113, 2023 | | 2023 |
| An Assessment of the Effects of Cost and Process Differentiation Strategies on Organizational Performance in Nigerian Manufacturing Industry MU OLUMOKO, A. Tajudeen, SADIQ, A. Kareem, OYEKUNLE, T. Olubusola & TIJANI Christopher University Journal of Management and Social Sciences (CUJMSS) 1 …, 2021 | | 2021 |
| Market and Distribution Differentiation Strategies Effects on Organizational Performance in the Nigerian Manufacturing Industry AI OLUMOKO, A. Tajudeen, OYEKUNLE, T. Olubusola, SADIQ, A. Kareem & ALLI Christopher University Journal of Management and Social Sciences (CUJMSS) 1 …, 2021 | | 2021 |
Balogun, Mustapha TosinLagos State University在 lasu.edu.ng 的电子邮件经过验证
