| Impact of Brand Image, Service Quality and price on customer satisfaction in Pakistan Telecommunication sector ME Malik, MM Ghafoor, HK Iqbal International journal of business and social science 3 (23), 123-129, 2012 | 485 | 2012 |
| Importance of brand awareness and brand loyalty in assessing purchase intentions of consumer ME Malik, MM Ghafoor, HK Iqbal, U Riaz, N Hassan, M Mustafa, ... International Journal of business and social science 4 (5), 167-171, 2013 | 437 | 2013 |
| Impact of brand image and advertisement on consumer buying behavior ME Malik, MM Ghafoor, HK Iqbal, Q Ali, H Hunbal, M Noman, B Ahmad World Applied Sciences Journal 23 (1), 117-122, 2013 | 347 | 2013 |
| Impact of customer satisfaction and brand image on brand loyalty MM Ghafoor, HK Iqbal, U Tariq, F Murtaza Progress in Business Innovation & Technology Management 2 (2), 69-77, 2012 | 114 | 2012 |
| Impact of organizational justice on organizational citizenship behavior: An empirical evidence from Pakistan HK Iqbal, U Aziz, A Tasawar World Applied Sciences Journal 19 (9), 1348-1354, 2012 | 85 | 2012 |
| The impact of advertisement and consumer perception on consumer buying behavior ME Malik, MM Ghafoor, HK Iqbal International review of social sciences and humanities 6 (2), 55-64, 2014 | 56 | 2014 |
| Impact of demographic factors on store selection: an insight in Pakistani society HK Iqbal, MM Ghafoor International journal of trends in marketing management, 2013 | 38 | 2013 |
| Impact of HR practices on job satisfaction: An empirical evidence from corporate sector of Punjab-Pakistan HK Iqbal, MA Malik, MM Ghafoor, H Iqbal, M Malik, M Ghafoor Interdisciplinary Journal Of Contemporary Research In Business 5 (2), 442-454, 2013 | 22 | 2013 |
| Impact of job overload and work schedule flexibility on job satisfaction: An insight in education and banking sector of Pakistan ME Malik, MM Ghafoor, HK Iqbal International Review of Social Sciences and Humanities 5 (1), 38-47, 2013 | 10 | 2013 |
| Impact of social media influencer interactivity and authenticity on impulsive buying behaviour: Mediating role of attitude and brand attachment DHI Rehman, S Parvaiz, MA Shakeel, HK Iqbal, U Zainab Journal of Policy Research 9 (1), 538-551, 2023 | 2 | 2023 |
| Importance of Customer Perceived Value in Restaurant Businesses: Influence of Brand Experience on Brand Strength and Electronic Word of Mouth HIU Rehman, U Zainab, HK Iqbal, M Amir Pakistan Business Review, 2021 | | 2021 |
