| Community identification increases consumer‐to‐consumer helping, but not always Z Johnson, C Massiah, J Allan Journal of Consumer Marketing 30 (2), 121-129, 2013 | 76 | 2013 |
| Good guys can finish first: How brand reputation affects extension evaluations ZS Johnson, H Mao, S Lefebvre, J Ganesh Journal of consumer psychology 29 (4), 565-583, 2019 | 74 | 2019 |
| Country-of-origin fit: when does a discrepancy between brand origin and country of manufacture reduce consumers’ product evaluations? ZS Johnson, Y Tian, S Lee Journal of Brand Management 23, 403-418, 2016 | 74 | 2016 |
| Antecedents and consequences of flow state in e-commerce YJ Lee, S Ha, Z Johnson Journal of consumer marketing 36 (2), 264-275, 2019 | 63 | 2019 |
| Explaining student interaction and satisfaction: An empirical investigation of delivery mode influence ZS Johnson, R Cascio, CA Massiah Marketing Education Review 24 (3), 227-238, 2014 | 49 | 2014 |
| The effect of new product design and innovation on South Korean consumer’s willingness to buy S Lee, ZS Johnson Asia Pacific Journal of Marketing and Logistics 29 (1), 98-113, 2017 | 45 | 2017 |
| Brand associations: the value of ability versus social responsibility depends on consumer goals ZS Johnson, YJ Lee, MT Ashoori Journal of Brand Management 25, 27-37, 2018 | 39 | 2018 |
| Self-reporting CSR activities: when your company harms, do you self-disclose? Z Johnson, MT Ashoori, YJ Lee Corporate Reputation Review 21, 153-164, 2018 | 31 | 2018 |
| Need for touch and two-way communication in e-commerce YJ Lee, S Yang, Z Johnson Journal of Research in Interactive Marketing 11 (4), 341-360, 2017 | 31 | 2017 |
| Brand Origin or Product Origin? The Effects of Country of Origin Fit on Brand Evaluation. S Lee, Z Johnson, X He Advances in Consumer Research 36, 2009 | 22 | 2009 |
| Influencers of earnings management fraud: Coercion, project stage, and ethics J Donegan, M Ganon, Z Johnson Journal of Managerial Issues, 169-188, 2017 | 12 | 2017 |
| Triggers of extraordinary experiences within a sub-cultural consumption event J Allen, C Massiah, R Cascio, Z Johnson Advances in Consumer Research 35, 711-713, 2008 | 12 | 2008 |
| Nonmonetary and nonreciprocal freecycling: Motivations for participating in online alternative giving communities F Liu, Z Johnson, C Massiah, TM Lowrey Journal of Consumer Behaviour 19 (4), 339-350, 2020 | 10 | 2020 |
| Consumer Citizenship Behavior: The Effects of Social Identification on Interpersonal Helping Behavior Among Consumers J Allen, C Massiah, Z Johnson, K Bowman BUILDING CONNECTIONS 39, 589, 2011 | 2 | 2011 |
| Helping through morality versus identification: implications for consumer helping behaviors Z Johnson, YJ Lee, JT Paniculangara International Journal of Business and Applied Sciences 4 (2), 43-57, 2015 | 1 | 2015 |
| Good Guys Can Finish First: How Brand Reputation Affects Extension Evaluations S Lefebvre, Z Johnson, H Mao, J Ganesh | | 2019 |
| Good Guys Don't Always Finish Last: The Moderating Role of Brand Extension Fit on Product Evaluations Based on Corporate Ability (CA) and Corporate Social Responsibility (CSR … ZS Johnson | | 2011 |
| ASSESSING THE EFFECTS OF EXTRAORDINARY EXPERIENCES AND SOCIAL IDENTIFICATION ON BIKERS’SUB-CULTURAL VALUES C Massiah, J Allen, Z Johnson, HJ Heo, B Marshall The Proceedings of the Society for Consumer Psychology 2008 Winter …, 2008 | | 2008 |
