| Atmospheric cues roles: customer’s online trust, perceived enjoyment, and impulse buying behavior DE Moreno, E Fabre, M Pasco Open Journal of Business and Management 10 (1), 223-244, 2021 | 41 | 2021 |
| The Impact of Entrepreneurial Characteristics on the Business Resiliency of Micro, Small and Medium Enterprises in the Philippines DE Moreno International Journal of Management studies and Social Science Research 3 (3 …, 2021 | 6 | 2021 |
| Penetrating through Distractions: Analyzing the Function of Storytelling Advertisements in Attracting the Focus of Gen Z Customers DE Moreno, RA Gabatin, MA Agleron, C Gavasan, EH Santos, ... Journal of Business and Management Studies 5 (3), 08-24, 2023 | 5 | 2023 |
| The impact of COVID-19 pandemic on consumer usage intention of electronic wallets in the Philippines DE Moreno, I Maniclang, YD Tongson, K Trinidad, A Vicuña, JK Belviz Journal of Business and Management Studies 4 (3), 28-35, 2022 | 4 | 2022 |
| The Mediating Effect of Online Trust on the Relationship of Consumer Engagement to Purchase Intention of Gen Z: The Case of TikTok Shop Cues K Nakayama, CJ Sale, RJ Iglesias, DE Moreno 2023 7th International Conference on Business and Information Management …, 2023 | 2 | 2023 |
| Do you trust the influencer behind short-form video contents? The Impact of Influencer Credibility and Content Value on Consumers' Purchase Decision DE Moreno, KA David, K Delos Santos, JI Labapis, JB Mariano, SC Tseng Proceedings of the 2024 8th International Conference on E-Commerce, E …, 2024 | 1 | 2024 |
| The Role of Loan-Related Risk Appetite in the Relationship between Financial Risk Considerations and MSME Growth Decision: A Mediation Analysis RS Leyeza, MM Boado, O Butacan, DE Moreno, L Deocariza Journal of Risk and Financial Management 16 (5), 261, 2023 | 1 | 2023 |
| Service-learning Pedagogy: A Pathway to Empowering Students as A Catalyst for Sustainable Tourism Development through Civic Engagement and Community Development. I Felismonte, DE Moreno, MU Ruiz Media Konservasi 29 (3), 2024 | | 2024 |
| Mobile Accounting Information Systems Adoption of Micro Businesses in Laguna, Philippines: Integration of TAM and TOE Approach DEL Moreno, KMD Gomez, RKS Cajes, REM Lavin Proceedings of the 2024 15th International Conference on E-Education, E …, 2024 | | 2024 |
| College Students’ Preference in Technology-Enhanced Learning Modalities: A Two-Stage Cluster Analysis for Enhanced Instructional Design Strategies DEL Moreno, RC Torres International Journal of Information and Education Technology 14 (8), 2024 | | 2024 |
| The Mediating Effect of Replenishment Decisions on Cloud-Based Inventory Management and Record Keeping Performance: Evidence from Micro Businesses in Laguna, Philippines DE Moreno, MC Javier, MC Francia, EA Harina Proceedings of the 2023 7th International Conference on E-Business and …, 2023 | | 2023 |
| The Impact of Mobile-Commerce Application Characteristics on Customer's Perceived Experience and Spending Habits in the Philippines DE Moreno, SN Matias, MB Bernales, ML Corales, JC Corpuz, JC Panzo Proceedings of the 2023 7th International Conference on E-Business and …, 2023 | | 2023 |
| The Role of SVoD Service Attributes in Building Customer Loyalty: A Study of Repurchase Behavior in the Philippines DE Moreno, E Mauricio, RA Gabatin, J David, JR Gutierrez, SC Nullas Journal of Business and Management Studies 5 (5), 01-11, 2023 | | 2023 |
| A Study on the Post Pandemic Marketing Mix Responses of Micro Food Businesses in Laguna, Philippines DE Moreno, JI Espiritu, IR Maniclang, LD Talabis Journal of Business and Management Studies 5 (2), 101-111, 2023 | | 2023 |
| E-Commerce and Digital Marketing: Impact of E-commerce Food Delivery Services to Newly Launched Ethnic E Blancaflor, KA Smith, GL Intal, RC Torres, MAL Entrada, KML Katigbak, ... | | |
