| Belief of Customers in Social Commerce Performed via Social Networking Sites: An Empirical Study from Hồ Chí Minh City CTT Phan, QT Đặng, TL Nguyễn Vietnam Social Sciences 214 (2), 61-80, 2023 | 18 | 2023 |
| Exploring the brand experience of Korean brands on customer interactions in Ho Chi Minh City, Vietnam: non-linear structural equation modelling approach PCT Tien, NT Luan, DQ Tri Kỷ yếu hội thảo khoa học quốc tế Việt-Hàn 2023, 276-289, 2023 | 13 | 2023 |
| A customer value satisfaction, and loyalty perspective of mobile payment app. TTC Phan, TQ Dang, NT Luan Proceedings The International Conference on Business Based on Digital …, 2023 | 11 | 2023 |
| Mobile Payment Adoption in Vietnam: A Two-Staged SEM-ANN Approach LT Nguyen, TTC Phan, DVT Dang, TTT Tran Current and Future Trends on Intelligent Technology Adoption: Volume 1, 209-228, 2023 | 10 | 2023 |
| Consumer trust in social network sites in Vietnam: PLS-SEM-ANN analysis TTC Phan, TQ Dang, LT Nguyen Ho Chi Minh City, Vietnam: Finance Publishing House, 2023 | 10 | 2023 |
| A hybrid SEM/ANN analysis to understand youtube video content's influence on university students' eLearning acceptance behavior PCT Tien, TT Phuc, NTH Binh Proceedings of the National Conference in Education and Commerce, 651-661, 2023 | 1 | 2023 |
| Mobile Payment Adoption in Vietnam: A Two-Staged SEM-ANN Approach Check for updates LT Nguyen, TTC Phan, DVT Dang, TTT Tran Current and Future Trends on Intelligent Technology Adoption: Volume 1 1128, 209, 2023 | | 2023 |
| A Market Expansion Research for F&B Distribution Agents in Ho Chi Minh city, Vietnam: Importing Valio Oddly Good® through Brand Image T Phan | | 2020 |
