| Innovation capability: the impact of e-CRM and COVID-19 risk perception NTK Chi Technology in Society 67, 101725, 2021 | 100 | 2021 |
| Understanding the effects of eco-label, eco-brand, and social media on green consumption intention in ecotourism destinations NTK Chi Journal of Cleaner Production 321, 128995, 2021 | 93 | 2021 |
| Ecotourism intention: the roles of environmental concern, time perspective and destination image HST Pham, CNT Khanh Tourism Review 76 (5), 1141-1153, 2021 | 78 | 2021 |
| Studying tourist intention on city tourism: The role of travel motivation NTK Chi, VH Phuong International Journal of Tourism Cities 8 (2), 497-512, 2022 | 42 | 2022 |
| Driving factors for green innovation in agricultural production: An empirical study in an emerging economy NTK Chi Journal of Cleaner Production 368, 132965, 2022 | 41 | 2022 |
| Impact of environmental belief and nature-based destination image on ecotourism attitude CN Thi Khanh, LT Phong Journal of Hospitality and Tourism Insights 3 (4), 489-505, 2020 | 41 | 2020 |
| Ethical consumption behavior towards eco-friendly plastic products: Implication for cleaner production NTK Chi Cleaner and Responsible Consumption 5, 100055, 2022 | 31 | 2022 |
| The impact of organizational factors on E-CRM success implementation CNT Khanh, LT Phong, KD Cao VINE Journal of Information and Knowledge Management Systems 52 (4), 612-629, 2022 | 26 | 2022 |
| Investigating the customer trust in artificial intelligence: The role of anthropomorphism, empathy response, and interaction NTK Chi, N Hoang Vu CAAI Transactions on Intelligence Technology 8 (1), 260-273, 2023 | 22 | 2023 |
| Environmentally responsible behaviour in outdoor recreation: the moderating impact of COVID-19 related risk perception NTK Chi Journal of Tourism Futures, 2022 | 18 | 2022 |
| The drone delivery services: An innovative application in an emerging economy NTK Chi, NT Hanh The Asian Journal of Shipping and Logistics 39 (2), 39-45, 2023 | 14 | 2023 |
| Transforming travel motivation into intention to pay for nature conservation in national parks: The role of Chatbot e-services NTK Chi Journal for Nature Conservation 68, 126226, 2022 | 14 | 2022 |
| WTPP for ecotourism: the impact of intention, perceived value, and materialism NTH Duong, NK Chi, HT Nguyen, NTK Nguyen, CP Nguyen, UTT Nguyen Journal of Hospitality and Tourism Insights 5 (5), 1034-1045, 2022 | 13 | 2022 |
| The moderating role of eco-destination image in the travel motivations and ecotourism intention nexus NTK Chi, H Pham Journal of Tourism Futures, 2022 | 11 | 2022 |
| Investigating the determinants of green consumption intention NTK Chi, PS Hanh, NTT Nhung, NT Nhu Journal of International Economics and Management 21 (3), 73-90, 2021 | 11 | 2021 |
| The impact of AI chatbots on customer trust: an empirical investigation in the hotel industry VT Nguyen, LT Phong, NTK Chi Consumer Behavior in Tourism and Hospitality, 2023 | 9 | 2023 |
| Building Brand Equity in Hotel Industry: The Mediating Role of Customer-Based Brand Satisfaction. CNT Khanh, ND ThiHoai International Journal of Hospitality & Tourism Systems 13 (2), 2020 | 9 | 2020 |
| Green innovation in agriculture development: the impact of environment awareness, technology spillover, and social networks BT Hien, NTK Chi International Journal of Sustainable Agricultural Management and Informatics …, 2023 | 7 | 2023 |
| Creating customer loyalty through global engagement: the role of university social responsibility C Nguyen Thi Khanh, TH Nguyen International Journal of Educational Management 36 (5), 712-728, 2022 | 5 | 2022 |
| Brand Awareness, Perceived Quality and Perceived Uniqueness on Consumer Intention and Willing to Pay Premium for Hotel Service TA Nguyen, NTK Chi International Journal of Hospitality and Tourism Systems 14 (1), 98, 2021 | 4 | 2021 |
