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Wornchanok Chaiyasoonthorn
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Digital payment system innovations: A marketing perspective on intention and actual use in the retail sector
S Chaveesuk, B Khalid, W Chaiyasoonthorn
Innovative Marketing 17 (3), 109, 2021
842021
Continuance intention to use digital payments in mitigating the spread of COVID-19 virus
S Chaveesuk, B Khalid, W Chaiyasoonthorn
International Journal of Data and Network Science 6 (2), 527-536, 2022
522022
Moocs adoption in higher education: A management perspective
B Khalid, S Chaveesuk, W Chaiyasoonthorn
Polish Journal of Management Studies 23, 2021
502021
Factors influencing behavioural intention to use MOOCs
B Khalid, M Lis, W Chaiyasoonthorn, S Chaveesuk
Engineering Management in Production and Services 13 (2), 83-95, 2021
452021
Understanding stakeholders needs for using blockchain based smart contracts in construction industry of Thailand: extended TAM framework
S Chaveesuk, B Khalid, W Chaiyasoonthorn
2020 13th International Conference on Human System Interaction (HSI), 137-141, 2020
412020
Retailers, don't ignore me on social media! The importance of consumer-brand interactions in raising purchase intention-Privacy the Achilles heel
A Gutierrez, K Punjaisri, B Desai, SFS Alwi, S O'Leary, ...
Journal of Retailing and Consumer Services 72, 103272, 2023
402023
Factors influencing store patronage: A study of modern retailers in Bangkok Thailand
W Chaiyasoonthorn, W Suksa-ngiam
International Journal of Trade, Economics and Finance 2 (6), 520, 2011
402011
Success of smart cities development with community's acceptance of new technologies: Thailand perspective
W Chaiyasoonthorn, B Khalid, S Chaveesuk
Proceedings of the 9th International Conference on Information Communication …, 2019
362019
Understanding the model of user adoption and acceptance of technology by Thai Farmers: A conceptual framework
S Chaveesuk, W Chaiyasoonthorn, B Khalid
Proceedings of the 2020 2nd international conference on management science …, 2020
332020
The adoption of social media by Thai university students: Multiple group moderating effects
W Suksa-Ngiam, W Chaiyasoonthorn
Information Development 31 (1), 69-82, 2015
272015
Comparative analysis of variables that influence behavioral intention to use MOOCs
S Chaveesuk, B Khalid, M Bsoul-Kopowska, E Rostańska, ...
Plos one 17 (4), e0262037, 2022
252022
Emergence of new business environment with big data and artificial intelligence
S Chaveesuk, B Khalid, W Chaiyasoonthorn
Proceedings of the 9th International Conference on Information Communication …, 2019
192019
The acceptance model of hospital information systems in Thailand: A conceptual framework extending TAM
P Sombat, W Chaiyasoonthorn, S Chaveesuk
2018 5th International Conference on Industrial Engineering and Applications …, 2018
182018
The diffusion and adoption of electronic payment systems in Bangkok
W Chaiyasoonthorn, W Suksa-Ngiam
International Journal of E-Business Research (IJEBR) 15 (2), 102-115, 2019
152019
The acceptance model toward cashless society in Thailand
S Chaveesuk, P Vanitchatchavan, P Wutthirong, P Nakwari, M Jaikua, ...
Proceedings of the 9th International Conference on Information Communication …, 2019
142019
Cloud computing classroom acceptance model in Thailand higher education's institutes: A conceptual framework
S Chaveesuk, P Wutthirong, W Chaiyasoonthorn
Proceedings of the 2018 10th International Conference on Information …, 2018
142018
Evaluating the determinants of consumer adoption of autonomous vehicles in Thailand—An extended UTAUT model
S Chaveesuk, W Chaiyasoonthorn, N Kamales, Z Dacko-Pikiewicz, ...
Energies 16 (2), 855, 2023
122023
Willingness to use self-service technologies similar to Amazon go at supermarkets in Thailand
S Junsawang, W Chaiyasoonthorn, S Chaveesuk
Proceedings of the 2020 2nd International Conference on Management Science …, 2020
112020
Factors affecting customers using modern retail stores in Bangkok
W Chaiyasoonthorn, W Suksa-ngiam
Dong Lijuan (Ed.) 16, 108-112, 2011
112011
COVID‐19 in Emerging Countries and Students’ Intention to Use Cloud Classroom: Evidence from Thailand
S Chaveesuk, W Chaiyasoonthorn
Education Research International 2022 (1), 6909120, 2022
102022
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