Revisiting relationship marketing and customer relationship management in leading tourism and hospitality journals: Research trends from 2001 to 2013 M Maggon, H Chaudhry Journal of Relationship Marketing 14 (1), 53-77, 2015 | 58 | 2015 |
Exploring relationships between customer satisfaction and customer attitude from customer relationship management viewpoint: An empirical study of leisure travellers M Maggon, H Chaudhry FIIB Business Review 7 (1), 57-65, 2018 | 51 | 2018 |
Moderating role of gender amongst various constructs of CRM: An empirical study of Indian hotels M Maggon, H Chaudhry Journal of Advances in Management Research 16 (1), 123-140, 2019 | 10 | 2019 |
A bibliometric analysis of the first 20 years of the Journal of Corporate Real Estate M Maggon Journal of Corporate Real Estate 25 (1), 7-28, 2023 | 7 | 2023 |
Motivations of first-time marathon runners in India: a factor-cluster segmentation M Maggon International Journal of Indian Culture and Business Management 17 (3), 321-337, 2018 | 7 | 2018 |
A Bibliometric Analysis of Journal of Relationship Marketing (2002–2019) M Maggon Journal of Relationship Marketing 21 (4), 324-351, 2022 | 6 | 2022 |
Is it really making an impact? Examining the effect of social media marketing participation benefits on perceived value and behavioural intention: Evidences from India M Maggon, H Chaudhry International Journal of Leisure and Tourism Marketing 4 (3-4), 189-206, 2015 | 2 | 2015 |
Changing research, business and social viewpoints S Rana FIIB Business Review 7 (1), 1-2, 2018 | 1 | 2018 |
Knowledge Entrepreneurship in India DB Singh, M Maggon Management Insight 5 (1), 21-28, 2009 | 1 | 2009 |
Does service locus of control affect customer loyalty? A study of Indian hotels M Maggon International Journal of Knowledge Management in Tourism and Hospitality 2 …, 2019 | | 2019 |
Does age affect relationships between customer's attitude, CRM knowledge, satisfaction and relationship share in hotels? M Maggon International Journal of Hospitality and Event Management 2 (1), 38-69, 2018 | | 2018 |
Validating Service Locus of Control Scale for Hotels in Sample of Indian Business Travelers M Maggon, H Chaudhry Jindal Journal of Business Research 6 (2), 97-107, 2017 | | 2017 |
VIVEKANANDA JOURNAL OF RESEARCH R Davis, SS Yadav, SC Raina, SD Rao, V Narula, V Goyal, RS Chiller, ... IIIT, Delhi, 2012 | | 2012 |
Innovation as a strategy in India R Swami, M Maggon The Social ION 1 (1and2), 36-48, 2012 | | 2012 |
Relevance of Innovation in Economic Growth DB Singh, M Maggon Mangalmay Journal of Management & Technology 3 (1), 29-36, 2009 | | 2009 |
Maketing and Software Development Problems Faced by Software Companies (Strategic Model for small Software Firms) DB Singh, M Maggon Global Journal of Enterprise Information System 1 (2), 8-15, 2009 | | 2009 |