| Refuting fake news on social media: nonprofits, crisis response strategies and issue involvement M Vafeiadis, DS Bortree, C Buckley, P Diddi, A Xiao Journal of Product & Brand Management 29 (2), 209-222, 2020 | 103 | 2020 |
| Organizational Twitter use: content analysis of Tweets during breast cancer awareness month P Diddi, LK Lundy Journal of health communication 22 (3), 243-253, 2017 | 80 | 2017 |
| Designing effective corporate social advocacy campaigns using valence, arousal, and issue salience C DiRusso, C Buckley, P Diddi, FE Dardis, M Vafeiadis, N Eng Public Relations Review 48 (3), 102207, 2022 | 17 | 2022 |
| Strategic nonprofit communication: Effects of cross-sector corporate social responsibility (CSR) alliances on nonprofits and the mediating role of social-objectives achievement … M Vafeiadis, VS Harrison, P Diddi, F Dardis, C Buckley International Journal of Strategic Communication 15 (4), 275-292, 2021 | 15 | 2021 |
| Efficacy of radio entertainment education in promoting health behavior: A meta-analysis P Diddi, S Kumble, F Shen Journal of Radio & Audio Media 30 (1), 387-407, 2023 | 13 | 2023 |
| The impact of CSR on nonprofit outcomes: How the choice of corporate partner influences reputation and supportive intentions V Harrison, M Vafeiadis, P Diddi, J Conlin Corporate Communications: An International Journal 27 (2), 205-225, 2022 | 12 | 2022 |
| Crisis management on social media: Effect of pre-crisis inoculation strategy and midst-crisis organizational interactivity P Diddi, L Wei Public Relations Review 48 (5), 102206, 2022 | 8 | 2022 |
| ‘Your strength is inspirational’: How Naomi Osaka’s Twitter announcement destigmatizes mental health disclosures S Kumble, P Diddi, S Bien-Aimé Communication & sport, 21674795221124584, 2022 | 8 | 2022 |
| Understanding how corporate social responsibility partnership factors influence nonprofit supportive intentions VS Harrison, M Vafeiadis, P Diddi, C Buckley, FE Dardis Public Relations Review 48 (5), 102184, 2022 | 6 | 2022 |
| Twitter conversations about COVID-19 during pre-pandemic period: Stigma and information format cues. S Kumble, P Diddi Stigma and Health 6 (3), 251, 2021 | 5 | 2021 |
| Morality rules: Understanding the role of prior reputation in consequences of scansis L Wei, P Diddi Public Relations Review 48 (1), 102147, 2022 | 4 | 2022 |
| Effects of issue-and character-based narrative political ads on ad evaluations. F Shen, G Yang, J Conlin, P Diddi Journal of Media Psychology: Theories, Methods, and Applications, 2023 | 3 | 2023 |
| Organizational Twitter Use: A Qualitative Analysis of Tweets During Breast Cancer Awareness Month P Diddi Louisiana State University and Agricultural & Mechanical College, 2015 | 2 | 2015 |
| The framing of initial COVID‐19 communication: Using unsupervised machine learning on press releases S Tomasi, S Kumble, P Diddi, N Parolia Business and Society Review 128 (3), 515-531, 2023 | | 2023 |
| Sushma Kumble P Diddi, J Conlin Practical Data Mining Techniques and Applications, 7, 2023 | | 2023 |
| Review of Latent Dirichlet Allocation to Understand Motivations to Share Conspiracy Theory: A Case Study of “Plandemic” during COVID-19 S Kumble, P Diddi, J Conlin Practical Data Mining Techniques and Applications, 7-29, 2023 | | 2023 |
| Interplay of Narratives and Self-disclosure in Organizational Crisis Communication P Diddi | | 2021 |
