An emerging method of communication: social media marketing and it’s social and managerial implications S Shabnam, A Choudhury, MI Alam World Review of Business Research 3 (1), 1-25, 2013 | 17 | 2013 |
Role of ethnic cultural events to build an authentic destination image: A case of ‘Pohela Boishakh’in Bangladesh S Shabnam, H Ramkissoon, A Choudhury Tourism events in Asia, 47-63, 2018 | 14 | 2018 |
Customers’ attitude towards shopping malls: a study on bashundhara city shopping mall A Choudhury, MI Alam, S Islam DU Journal of Marketing 15, 127-142, 2012 | 12 | 2012 |
Responsible Innovation: The development and validation of a scale SX Zhang, A Choudhury, L He Academy of management proceedings 2019 (1), 12437, 2019 | 7 | 2019 |
Responsible Innovation: The development and validation of a scale SX Zhang, J Chen, L He, A Choudhury Technovation 124, 102754, 2023 | 6 | 2023 |
Impacts Of Shopping Mall Attributes And Environment On Customer Buying Attitudes: An Analysis On Dhaka City MMH Khan, A Choudhury DU Journal of Marketing 16 (2), 1-23, 2016 | 3 | 2016 |
Promoting toothpaste brands in Bangladesh: A content analysis on IMC approaches K Ahmed, S Shabnam, A Choudhury Int. J. Business Commerce 2 (7), 37-44, 2013 | 1 | 2013 |
Determinants and Consequences of Responsible Innovation: Scale Development and Exploration in an Emerging Market Context A Choudhury | | 2024 |
Responsible Innovation: The Development and Validation of a Scale Abstract S Zhang, A Choudhury, FL He Academy of Management Global Proceedings, 328, 2019 | | 2019 |