Artificial intelligence in marketing: A network analysis and future agenda D Schiessl, HBA Dias, JC Korelo Journal of Marketing Analytics 10 (3), 207-218, 2022 | 35 | 2022 |
How online shopping experiences shape consumer webrooming behavior D Schiessl, J Korelo, HBA Dias Marketing Intelligence & Planning 41 (1), 16-30, 2023 | 25 | 2023 |
Corporate social responsibility and the impact on economic value added: the role of environmental innovation D Schiessl, JC Korelo, AP Mussi Szabo Cherobim European Business Review 34 (3), 396-410, 2022 | 25 | 2022 |
More expensive wine is really better? The role of positive emotion and consumer power D Schiessl Journal of International Food & Agribusiness Marketing, 1-22, 2023 | 2 | 2023 |
Sentiment analysis and effective social media communication: a low-income country case during a COVID-19 pandemic R Demczuk, FC Manosso, JL da Silva, D Schiessl ReMark-Revista Brasileira de Marketing 21 (3), 942-1004, 2022 | 1 | 2022 |
Como a aprendizagem afeta a segmentação de mercado em pequenas e médias empresas FL Von der Osten, HBA Dias, VV da Luz, LL Finoti, D Schiessl Tópicos em Administração Volume 37, 40, 2021 | 1 | 2021 |
Information search and decision-making in credit acquisition F Alves, PH Muller Prado, D Schiessl, SEG Lea CBR-Consumer Behavior Review, 8 (1), 2024 | | 2024 |
DON’T EXCLUDE ME: BEING EXCLUDED IN A BRAND COMMUNITY OWNED BY OTHER USERS LEADS CONSUMERS TO AVOID THE BRAND D Schiessl | | 2023 |
Análise de sentimentos e comunicação efetiva nas mídias sociais: o caso de um país em desenvolvimento durante a pandemia de COVID-19 R Demczuk, FC Manosso, JL da Silva, D Schiessl REMark 21 (3), 942, 2022 | | 2022 |
ANà LISE DE SENTIMENTOS E COMUNICAÇ ÃO EFETIVA NAS Mà DIAS SOCIAIS: O CASO DE UM PAà S EM DESENVOLVIMENTO DURANTE A PANDEMIA DE COVID-19. R Demczuk, FC Manosso, JL Da Silva, D Schiessl REMark. Revista Brasileira de Marketing 21 (3), 972-1005, 2022 | | 2022 |
The cheating game: how social exclusion drives consumers to desperate measures D Schiessl | | 2022 |
Don’t Be Racist: People Sentiments Followed Brand’s Racist Product Launching D Schiessl | | 2021 |
EMPREENDEDORISMO: REVISÃO SISTEMÁTICA DOS ESTUDOS APROVADOS NOS ANAIS DO ADMPG DM Junior, MMF Dallagnol, D Schiessl Revista ADMPG 10, 1-10, 2020 | | 2020 |
The role of bad online buying experience on consumer webrooming behavior D Schiessl | | 2020 |
BRAND ATTACHMENT: UMA REVISÃO DA LITERATURA BRAND ATTACHMENT: A LITERATURE REVIEW HBA Dias, LL Finoti, D Schiessl, VV da Luz, FL von der Osten | | 2020 |
WHEN POST EXCLUSION BEHAVIORS ELICIT PRIDE: THE ROLE OF EXCLUSION TYPE QUANDO O COMPORTAMENTO PÓS EXCLUSÃO GERA ORGULHO: O EFEITO DO TIPO DE EXCLUSÃO VV da Luz, FL von der Osten, D Schiessl, LL Finoti | | 2020 |
How to avoid webrooming behavior improving consumer experience using their online touchpoints with brands D Schiessl, LM Pimentel, D de Mendonça Júnior, HBA Dias Tópicos em Administração Volume 30, 8, 2019 | | 2019 |