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Djonata Schiessl
Djonata Schiessl
在 ufpr.br 的电子邮件经过验证
标题
引用次数
引用次数
年份
Artificial intelligence in marketing: A network analysis and future agenda
D Schiessl, HBA Dias, JC Korelo
Journal of Marketing Analytics 10 (3), 207-218, 2022
352022
How online shopping experiences shape consumer webrooming behavior
D Schiessl, J Korelo, HBA Dias
Marketing Intelligence & Planning 41 (1), 16-30, 2023
252023
Corporate social responsibility and the impact on economic value added: the role of environmental innovation
D Schiessl, JC Korelo, AP Mussi Szabo Cherobim
European Business Review 34 (3), 396-410, 2022
252022
More expensive wine is really better? The role of positive emotion and consumer power
D Schiessl
Journal of International Food & Agribusiness Marketing, 1-22, 2023
22023
Sentiment analysis and effective social media communication: a low-income country case during a COVID-19 pandemic
R Demczuk, FC Manosso, JL da Silva, D Schiessl
ReMark-Revista Brasileira de Marketing 21 (3), 942-1004, 2022
12022
Como a aprendizagem afeta a segmentação de mercado em pequenas e médias empresas
FL Von der Osten, HBA Dias, VV da Luz, LL Finoti, D Schiessl
Tópicos em Administração Volume 37, 40, 2021
12021
Information search and decision-making in credit acquisition
F Alves, PH Muller Prado, D Schiessl, SEG Lea
CBR-Consumer Behavior Review, 8 (1), 2024
2024
DON’T EXCLUDE ME: BEING EXCLUDED IN A BRAND COMMUNITY OWNED BY OTHER USERS LEADS CONSUMERS TO AVOID THE BRAND
D Schiessl
2023
Análise de sentimentos e comunicação efetiva nas mídias sociais: o caso de um país em desenvolvimento durante a pandemia de COVID-19
R Demczuk, FC Manosso, JL da Silva, D Schiessl
REMark 21 (3), 942, 2022
2022
ANà LISE DE SENTIMENTOS E COMUNICAÇ ÃO EFETIVA NAS Mà DIAS SOCIAIS: O CASO DE UM PAà S EM DESENVOLVIMENTO DURANTE A PANDEMIA DE COVID-19.
R Demczuk, FC Manosso, JL Da Silva, D Schiessl
REMark. Revista Brasileira de Marketing 21 (3), 972-1005, 2022
2022
The cheating game: how social exclusion drives consumers to desperate measures
D Schiessl
2022
Don’t Be Racist: People Sentiments Followed Brand’s Racist Product Launching
D Schiessl
2021
EMPREENDEDORISMO: REVISÃO SISTEMÁTICA DOS ESTUDOS APROVADOS NOS ANAIS DO ADMPG
DM Junior, MMF Dallagnol, D Schiessl
Revista ADMPG 10, 1-10, 2020
2020
The role of bad online buying experience on consumer webrooming behavior
D Schiessl
2020
BRAND ATTACHMENT: UMA REVISÃO DA LITERATURA BRAND ATTACHMENT: A LITERATURE REVIEW
HBA Dias, LL Finoti, D Schiessl, VV da Luz, FL von der Osten
2020
WHEN POST EXCLUSION BEHAVIORS ELICIT PRIDE: THE ROLE OF EXCLUSION TYPE QUANDO O COMPORTAMENTO PÓS EXCLUSÃO GERA ORGULHO: O EFEITO DO TIPO DE EXCLUSÃO
VV da Luz, FL von der Osten, D Schiessl, LL Finoti
2020
How to avoid webrooming behavior improving consumer experience using their online touchpoints with brands
D Schiessl, LM Pimentel, D de Mendonça Júnior, HBA Dias
Tópicos em Administração Volume 30, 8, 2019
2019
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