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| Marketing Ethics and Contemporary Sales force in the Hospitality Industry AAG Olowo, AO Abdulquadri, KA Bello, RB AbdulKareem Department of Industrial Relations and Personnel Management, Faculty of …, 2024 | | 2024 |
| Relationship Marketing and Performance of Online Micro Businesses BA Folarin, AA Olowo Department of Marketing, Faculty of Management Sciences, University of …, 2024 | | 2024 |
| Retention Strategy and Customer Loyalty: An Analysis of the selected 2nd Generation Banks, Ilorin, Nigeria OA AbdulGaniyu, ART Jimoh, AAM Jatto, KA Bello Ilorin Journal of Administration and Development 7 (1), 123-135, 2023 | | 2023 |
| Customer Relationship Management and the Market Share (A Study of Formal Retail Businesses) OA AbdulGaniyu Department of Marketing, Kaduna State University, Kaduna, Nigeria, 2023 | | 2023 |
| Retention Strategy and Customer Loyalty (An Analysis of the selected 2nd Generation Banks, Ilorin) ho AAG Olowo, ART Jimoh, AAM Jatto, KA Bello Department of Public Administration, Faculty of Management Sciences …, 2023 | | 2023 |
| Impact of Guerrilla Marketing on Brand Image of Small and Medium Enterprises in Lagos, Nigeria AAG Olowo, PC Orji, AO Abdulquadri Department of Business Administration, Adekunle Ajasin University, Akungba …, 2023 | | 2023 |
| Aaker’s Brand Personality and Millennial Buying Behaviour of Smart OA Christopher, AAG Olowo Department of Business Administration, University of Ilorin, Ilorin, 2022 | | 2022 |
| Customer Reference Marketing and its Implication on Patronage in Global Oil, Ilorin, Kwara State, Nigeria YI Mustapha, RA Gbadeyan, AA Olowo Department of Marketing, Faculty of Management Sciences, University of …, 2021 | | 2021 |
| Islamic Corporate Governance Social Responsibility and Patronage of Non-interest Cooperative Societies in North-central, Nigeria YI Mustapha, AA Yahaya, SO Abdulazeez, AA Olowo Riphah Centre of Islamic Business, Riphah International University, Lahore …, 2021 | | 2021 |
| Product Positioning Strategies and Customer’s Choice of Cosmetic Products in Lagos State Nigeria AA Olowo, KA Bello, EO Imouokhome, M Abdulraheem Department of Public Administration, Faculty of Management Sciences …, 2019 | | 2019 |
| Promotional Intensity and Consumer Price Sensitivity in a Recessed Economy NC Oniku, A.C, Ahmed Abiodun Ganiyu Quarterly Journal of Contemporary Research, A Publication of Federal …, 2019 | | 2019 |
| Product Positioning Strategies and Customer’s Choice of Cosmetic Products in Lagos State AAG OLOWO, KA BELLO, EO IMOUKHOME, M ABDULRAHEEM Ilorin Journal of Administration and Development 5 (2), 37-42, 2019 | | 2019 |
| Influence of Gender on Entrepreneurial Performance from Ilorin Metropolis of Kwara State AG Mustapha, Yusuf Ismaila, Mohammed, S., Ahmed Journal of Business & Value Creation 5 (1), 22-39, 2016 | | 2016 |
| Impact of Sales Promotion on Revenue Generation of Nigeria Bottling Company, Ilorin Plant AG Mustapha, Yusuf Ismaila, Bello, K.A, Ahmed Fountain Journal of Management and Social Sciences 4 (1), 17-29, 2015 | | 2015 |
| Effect of Salesforce Size on the Performance of Selected Listed Manufacturing Firms in South- Western Nigeria AG Mustapha, Yusuf Ismaila, Bello, K.A, Ahmed Sahel Analyst 13 (1), 47-59, 2015 | | 2015 |
