Investigating the effect of sales promotion on customer patronage of household appliances within Lagos metropolis OT Oyekunle, UM Tijani, MT Balogun IROCAMM: International Review of Communication and Marketing Mix, 5 (2), 119 …, 2022 | 7 | 2022 |
Brand equity and customer satisfaction: The moderating effects of social media advertising in Sheraton Hotel, Lagos, Nigeria UM Tijani, MT Balogun, OT Oyekunle, AI Lawal Fuoye Journal of Finance and Contemporary Issues 6 (1), 2024 | | 2024 |
Effect of service brand equity on brand relationship of selected fast food in Nigeria UM Tijani, MT Balogun, OT Oyekunle IROCAMM-International Review Of Communication And Marketing Mix 6 (2), 99-113, 2023 | | 2023 |
BRAND PERSONALITY AND CULTURE: THE ROLE OF ROTARY CLUB IN A CONTINUOUSLY DIVERSE SOCIETY. MT Balogun, OT Oyekunle, UM Tijani Management & Marketing Journal 20 (1), 2022 | | 2022 |
An Assessment of the Effect of Cost and Process Differentiation Strategies on Organizational Performance in Nigeria Manufacturing Industry AI Olumoko T.A, Sadiq K.A., Oyekunle O.T., Tijani U.M., & Alli Christopher University Journal of Management and Social Sciences(CUJMSS) 1 …, 2021 | | 2021 |
Effect of Sales Promotion on Customer Patronage in Nigeria AI Shodiya A.O., Olumoko T.A, Adeyemo T.I., Tijani U.M., & Alli Christopher University Journal of Management and Social Sciences(CUJMSS) 1 …, 2021 | | 2021 |