| Why do first-generation students fail? SS Mehta, JJ Newbold, MA O'Rourke College Student Journal 45 (1), 20-36, 2011 | 460 | 2011 |
| A study of non-traditional and traditional students in terms of their time management behaviors, stress factors, and coping strategies P Forbus, JJ Newbold, SS Mehta Academy of Educational Leadership Journal 15, 109, 2011 | 267 | 2011 |
| Commuter students: Involvement and identification with an institution of higher education JJ Newbold, SS Mehta, P Forbus Academy of Educational Leadership Journal 15 (2), 141, 2011 | 119 | 2011 |
| A comparative study between non-traditional and traditional students in terms of their demographics, attitudes, behavior and educational performance JJ Newbold, SS Mehta, P Forbus International Journal of Education Research 5 (1), 1-25, 2010 | 96 | 2010 |
| First-generation university students: Motivation, academic success, and satisfaction with the university experience PR Forbus, JJ Newbold, SS Mehta International Journal of Education Research 6 (2), 34-56, 2011 | 92 | 2011 |
| Enhancing Singapore travel agencies' customer loyalty: an empirical investigation of customers' behavioural intentions and zones of tolerance A Lobo, A Maritz, S Mehta International Journal of Tourism Research 9 (6), 485-495, 2007 | 60 | 2007 |
| A study of non-traditional and traditional students in terms of their time management behaviors, stress factors, and coping strategies P Forbus, JJ Newbold, SS Mehta Allied Academies International Conference. Academy of Educational Leadership …, 2010 | 52 | 2010 |
| Marketing determinants of customers’ attitudes towards selecting a restaurant SS Mehta, B Maniam Academy of Marketing Studies Journal 6 (1), 27-44, 2002 | 39 | 2002 |
| Advertising beliefs and attitudes: Are students and general consumers indeed different? S Durvasula, S Mehta, JC Andrews, S Lysonski Journal of Asian Business, 1997 | 35 | 1997 |
| Marketing of churches: An empirical study of important attributes SS Mehta, GB Mehta Journal of Professional Services Marketing 13 (1), 53-64, 1996 | 31 | 1996 |
| A cross-cultural comparison of cognitive responses, beliefs, and attitudes toward advertising in general in two Asian countries S Durvasula, S Lysonski, S Mehta Marketing Management Journal, 1999 | 29 | 1999 |
| Course selection: Student preferences for instructor practices MW Pass, SS Mehta, GB Mehta Academy of Educational Leadership Journal 16 (1), 31, 2012 | 28 | 2012 |
| Incentive-travel marketing: The Singapore appmoach SC Mehta, JCM Loh, SS Mehta Cornell Hotel and Restaurant Administration Quarterly 32 (3), 67-74, 1991 | 22 | 1991 |
| University commuter students: Time management, stress factors and coping strategies P Forbus, J Newbold, S Mehta Advances in business research 1 (1), 142-151, 2011 | 16 | 2011 |
| Examining Student Identification with the Alumni Organization at a 4-Year Commuter Campus. JJ Newbold, SS Mehta, PR Forbus Contemporary Issues in Education Research 3 (4), 47-54, 2010 | 16 | 2010 |
| Using marketing to understand the needs of non-traditional students JJ Newbold, SS Mehta, PR Forbus International Academy of Business and Public Administration Disciplines …, 2009 | 12 | 2009 |
| Strategic options for brand-name prescription drugs when patents expire SC Mehta, SS Mehta Health marketing quarterly 14 (3), 107-114, 1997 | 12 | 1997 |
| A Case Study of a multinational Bank’s Use of Relationship marketing in Corporate Banking H Tambe, SS Mehta Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference …, 2014 | 8 | 2014 |
| The evaluation of business text books: An international perspective SC Mehta, SS Mehta, BL Aun Journal of Professional Services Marketing 19 (2), 141-149, 1999 | 8 | 1999 |
| Analysis of franchising data: A comparative evaluation of leading secondary sources SS Mehta, D Luza, C Counsil, B Maniam 13th Annual Society of Franchising Conference, Miami, FL, 1999 | 8 | 1999 |
