Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy PR Berthon, LF Pitt, K Plangger, D Shapiro Business Horizons 55 (3), 261-271, 2012 | 2262 | 2012 |
Is it all a game? Understanding the principles of gamification K Robson, K Plangger, JH Kietzmann, I McCarthy, L Pitt Business Horizons 58 (4), 411-420, 2015 | 1351 | 2015 |
Game on: Engaging customers and employees through gamification K Robson, K Plangger, JH Kietzmann, I McCarthy, L Pitt Business Horizons 59 (1), 29-36, 2016 | 456 | 2016 |
It’s real, trust me! Establishing supply chain provenance using blockchain M Montecchi, K Plangger, M Etter Business Horizons 62 (3), 283-293, 2019 | 441 | 2019 |
The new WTP: Willingness to participate M Parent, K Plangger, A Bal Business Horizons 54 (3), 219-229, 2011 | 377 | 2011 |
Mobility at work: A typology of mobile communities of practice and contextual ambidexterity J Kietzmann, K Plangger, B Eaton, K Heilgenberg, L Pitt, P Berthon Journal of Strategic Information Systems 22 (4), 282-297, 2013 | 257 | 2013 |
Exploring digital corporate social responsibility communications on Twitter S Okazaki, K Plangger, D West, HD Menéndez Journal of Business Research 117, 675-682, 2020 | 162 | 2020 |
Unreal influence: Leveraging AI in influencer marketing S Sands, CL Campbell, K Plangger, C Ferraro European Journal of Marketing 56 (6), 1721-1747, 2022 | 160 | 2022 |
Preparing for an era of deepfakes and AI-generated ads: A framework for understanding responses to manipulated advertising C Campbell, K Plangger, S Sands, J Kietzmann Journal of Advertising 51 (1), 22-38, 2022 | 137 | 2022 |
Supply chain transparency: A bibliometric review and research agenda M Montecchi, K Plangger, DC West International Journal of Production Economics 238, 108152, 2021 | 131 | 2021 |
Understanding gamification of consumer experiences K Robson, K Plangger, J Kietzmann, I McCarthy, L Pitt Advances in consumer research 42 (1), 352-356, 2014 | 127 | 2014 |
Virtual reality marketing and customer advocacy: Transforming experiences from story-telling to story-doing A de Regt, K Plangger, SJ Barnes Journal of Business Research 136, 513-522, 2021 | 109 | 2021 |
Understanding the strategic consequences of customer privacy concerns: A meta-analytic review S Okazaki, M Eisend, K Plangger, K de Ruyter, D Grewal Journal of Retailing 96 (4), 458-473, 2020 | 101 | 2020 |
Social media strategy for online service brands AJ Mills, K Plangger Service Industries Journal 35 (10), 521-536, 2015 | 100 | 2015 |
How employees engage with B2B brands on social media: Word choice and verbal tone CS Pitt, KA Plangger, E Botha, J Kietzmann, L Pitt Industrial Marketing Management, 2019 | 94 | 2019 |
New approaches to psychographic consumer segmentation: Exploring fine art collectors using artificial intelligence, automated text analysis and correspondence analysis CS Pitt, AS Bal, K Plangger European Journal of Marketing, 2020 | 87 | 2020 |
Thinking beyond privacy calculus: Investigating reactions to customer surveillance K Plangger, M Montecchi Journal of Interactive Marketing 50 (1), 32-44, 2020 | 85 | 2020 |
Reimagining Marketing Strategy: Driving the Debate on Grand Challenges K de Ruyter, DI Keeling, K Plangger, M Montecchi, ML Scott, D Dahl Journal of the Academy of Marketing Science, 118, 2021 | 78 | 2021 |
The role of photograph aesthetics on online review sites: Effects of management-versus traveler-generated photos on tourists’ decision making B Marder, A Erz, R Angell, K Plangger Journal of Travel Research 60 (1), 31-46, 2021 | 77 | 2021 |
Deepfakes: perspectives on the future “reality” of advertising and branding J Kietzmann, AJ Mills, K Plangger International Journal of Advertising 40 (3), 473-485, 2021 | 73 | 2021 |