| Prediction of attitude and behavioural intentions in retail banking C Baumann, S Burton, G Elliott, HM Kehr International Journal of Bank Marketing 25 (2), 102-116, 2007 | 353 | 2007 |
| Determinants of customer loyalty and share of wallet in retail banking C Baumann, S Burton, G Elliott Journal of Financial Services Marketing 9 (3), 231-248, 2005 | 287 | 2005 |
| Modelling customer loyalty in financial services: A hybrid of formative and reflective constructs C Baumann, G Elliott, H Hamin International Journal of Bank Marketing 29 (3), 247-267, 2011 | 178 | 2011 |
| Modeling customer satisfaction and loyalty: survey data versus data mining C Baumann, G Elliott, S Burton Journal of Services Marketing 26 (3), 148-157, 2012 | 177 | 2012 |
| School Discipline, School Uniforms and Academic Performance C Baumann, H Krskova International Journal of Educational Management 30 (6), 1003 - 1029, 2016 | 152 | 2016 |
| Competitiveness vis-à-vis service quality as drivers of customer loyalty mediated by perceptions of regulation and stability in steady and volatile markets C Baumann, S Hoadley, H Hamin, A Kriestian Journal of Retailing and Consumer Services 36, 62-74, 2017 | 129 | 2017 |
| Brand Competitiveness: Introducing the Customer-Based Brand Value (CBBV) – Competitiveness chain H Winzar, C Baumann, W Chu International Journal of Contemporary Hospitality Management 30 (1), 637-660, 2018 | 122 | 2018 |
| The role of brand exposure and experience on brand recall—Product durables vis-à-vis FMCG C Baumann, H Hamin, A Chong Journal of Retailing and Consumer Services 23, 21-31, 2015 | 122 | 2015 |
| Taboo tattoos? A study of the gendered effects of body art on consumers' attitudes toward visibly tattooed front line staff C Baumann, A Timming, P Gollan Journal of Retailing and Consumer Services 29, 31-39, 2016 | 117 | 2016 |
| Thank you for the music – or not? The effects of in-store music in service settings A Michel, C Baumann, L Gayer Journal of Retailing and Consumer Services 36, 21–32, 2017 | 99 | 2017 |
| The role of culture, competitiveness and economic performance in explaining academic performance: a global market analysis for international student segmentation C Baumann, Hamin Journal of Marketing for Higher Education 21 (2), 181-201, 2011 | 85 | 2011 |
| Comparing the attitudes toward money, material possessions and savings of overseas Chinese vis-à-vis Chinese in China: convergence, divergence or cross-vergence, vis-à-vis' one … RL Tung, C Baumann International Journal of Human Resource Management 20 (11), 2382-2401, 2009 | 80* | 2009 |
| The role of secondary education in explaining competitiveness C Baumann, H Winzar Asia Pacific Journal of Education 36 (1), 13-30, 2016 | 74 | 2016 |
| Competitive Productivity (CP) at Macro–Meso–Micro levels C Baumann, M Cherry, W Chu Cross Cultural & Strategic Management 26 (2), 118-144, 2019 | 68 | 2019 |
| Corporate social responsibility in financial services: A comparison of Chinese and East Asian banks vis‐à‐vis American banks P Bouvain, C Baumann, E Lundmark International Journal of Bank Marketing 31 (6), 420-439, 2013 | 67 | 2013 |
| Competitiveness and workforce performance: Asia vis-à-vis the “West” C Baumann, H Hamin, RL Tung, S Hoadley International Journal of Contemporary Hospitality Management 28 (11), 2016 | 64 | 2016 |
| Attenuating double jeopardy of negative country of origin effects and latecomer brand: An application study of ethnocentrism in emerging markets H Hamin, C Baumann, RL Tung Asia Pacific Journal of Marketing and Logistics 26 (1), 54-77, 2014 | 62 | 2014 |
| Work ethic formed by pedagogical approach: evolution of institutional approach to education and competitiveness C Baumann, H Hamin, SJ Yang Asia Pacific Business Review 22 (3), 374-396, 2016 | 48 | 2016 |
| School discipline, Investment, Competitiveness and Mediating Educational Performance H Krskova, C Baumann International Journal of Educational Management 31 (3), 1-29, 2017 | 46 | 2017 |
| Confucianism: Measurement and Association with Workforce Performance D Viengkham, C Baumann, H Winzar Cross Cultural & Strategic Management 25 (2), pp.337-374, 2018 | 43 | 2018 |
