| Relationship between customer satisfaction and customer loyalty in the retail banking sector of Ghana EY Tweneboah-Koduah, AYD Farley International Journal of Business and Management 11 (1), 249, 2016 | 134 | 2016 |
| Relationship marketing practices and customer loyalty: Evidence from the banking industry in Ghana P Anabila, B Narteh, EY Tweneboah-Koduah, LG Box European journal of Business and Management 4 (13), 51-61, 2012 | 88 | 2012 |
| An exploratory study of the impact of green brand awareness on consumer purchase decisions in Ghana M Braimah, EY Tweneboah-Koduah Journal of Marketing Development and Competitiveness 5 (7), 11-18, 2011 | 70 | 2011 |
| Innovation and organizational development: the role of organizational leadership T Anning-Dorson, RK Odoom, G Acheampong, E Tweneboah-Koduah African Journal of Economic and Management Studies 8 (3), 338-351, 2017 | 57 | 2017 |
| Does past failure inhibit future entrepreneurial intent? Evidence from Ghana G Acheampong, EY Tweneboah-Koduah Journal of Small Business and Enterprise Development 25 (5), 849-863, 2018 | 55 | 2018 |
| Using theory in social marketing to predict waste disposal behaviour among households in Ghana EY Tweneboah-Koduah, M Adams, KM Nyarku Journal of African Business 21 (1), 62-77, 2020 | 49 | 2020 |
| Impact of customization and innovation on hospitality firms’ performance EY Tweneboah-Koduah, T Anning-Dorson, MB Nyamekye Journal of Hospitality Marketing & Management 29 (1), 106-120, 2020 | 31 | 2020 |
| The role of theories in social marketing in predicting physical activity behavior among the youth EY Tweneboah-Koduah, M Adams, G Acheampong Journal of Social Marketing 9 (4), 398-417, 2019 | 25 | 2019 |
| Political marketing strategies in Africa: Expert opinions of recent political elections in Ghana R Hinson, EY Tweneboah-Koduah Journal of African Business 11 (2), 201-218, 2010 | 25 | 2010 |
| Social marketing: Using the health belief model to understand breast cancer protective behaviours among women EY Tweneboah‐Koduah International Journal of Nonprofit and Voluntary Sector Marketing 23 (2), e1613, 2018 | 24 | 2018 |
| Using motivation, opportunity, and ability model in social marketing to predict “Galamsey” behavior in Ghana EY Tweneboah-Koduah, VE Mann, M Adams Social Marketing Quarterly 26 (1), 28-46, 2020 | 20 | 2020 |
| Social marketing: Using stages of change model to assess HIV/AIDS testing intentions among university students in Ghana EY Tweneboah-Koduah Journal of Nonprofit & Public Sector Marketing 26 (3), 208-225, 2014 | 16 | 2014 |
| Behavioral change communications on malaria prevention in Ghana EY Tweneboah-Koduah, M Braimah, PN Otuo Health Marketing Quarterly 29 (2), 130-145, 2012 | 15 | 2012 |
| Candle under a bushel: communicating environmental performance to improve firm performance FF Nutsugah, T Anning-Dorson, SM Braimah, EY Tweneboah-Koduah International Journal of Productivity and Performance Management 70 (8 …, 2021 | 12 | 2021 |
| Social marketing on AIDS: using Transtheoretical model to understand current condom usage among commercial drivers in Accra, Ghana EY Tweneboah‐Koduah, N Owusu‐Frimpong International Journal of Nonprofit and Voluntary Sector Marketing 18 (4 …, 2013 | 12 | 2013 |
| Key motivations for bank loyalty among university students in Ghana MA Mahmoud, EY Tweneboah–Koduah, CE Danku Journal of Marketing Development and Competitiveness 5 (4), 96-107, 2011 | 10 | 2011 |
| Satellite fans engagement with social networking sites influence on sport team brand equity: A UGT perspective DK Ahiabor, JPB Kosiba, DD Gli, EY Tweneboah-Koduah, RE Hinson Digital Business 3 (2), 100064, 2023 | 8 | 2023 |
| Social distancing, hand washing and handshaking behaviour during and beyond coronavirus pandemic: a social marketing perspective EY Tweneboah-Koduah, IS Coffie Social Marketing Quarterly 28 (4), 288-306, 2022 | 7 | 2022 |
| The effect of corporate reputation on customer loyalty in the Ghanaian banking industry: the role of country-of-origin DD Gli, EY Tweneboah-Koduah, R Odoom, P Kodua African Journal of Economic and Management Studies 15 (1), 73-87, 2023 | 6 | 2023 |
| Social marketing: Understanding tax payment behaviour of Ghanaians at the informal sector EY Tweneboah-Koduah American Journal of Management 17 (6), 71-80, 2017 | 4 | 2017 |
