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M Dolores Méndez-Aparicio
M Dolores Méndez-Aparicio
PhD in legal, economic and social sciences
在 uoc.edu 的电子邮件经过验证 - 首页
标题
引用次数
引用次数
年份
Consumer expectations of online services in the insurance industry: An exploratory study of drivers and outcomes
MD Méndez-Aparicio, A Izquierdo-Yusta, AI Jiménez-Zarco
Frontiers in psychology 8, 1254, 2017
332017
Customer experience and satisfaction in private insurance web areas
MD Méndez-Aparicio, A Jiménez-Zarco, A Izquierdo-Yusta, ...
Frontiers in Psychology 11, 581659, 2020
292020
Studying customer experience and retention using applied data science and artificial intelligence
MD Méndez-Aparicio, MP Martínez-Ruiz, A Izquierdo-Yusta, ...
Handbook of Research on Applied Data Science and Artificial Intelligence in …, 2021
42021
Determinantes y consecuencias de la experiencia de cliente y la satisfacción en el ámbito digital: un análisis del uso de áreas privadas
MD Méndez-Aparicio
Tesis Doctoral, Universidad de Burgos, 2019
42019
When responsible production and consumption matter: The case of Danone
A Izquierdo-Yusta, MD Méndez-Aparicio, AI Jiménez-Zarco, ...
Responsible Consumption and Sustainability: Case Studies from Corporate …, 2023
22023
Metaverse, a holistic vision of the new virtual reality
MD Méndez-Aparicio, AI Jiménez-Zarco, A Izquierdo-Yusta
Servicio de Publicaciones de la Universidad de Navarra, 2023
12023
Can the vital cycle explain the circular consumer journey? A historical analysis of the relationship of Spanish Generation X with emblematic brands
AI Jiménez-Zarco, MD Mendez-Aparicio, A Izquierdo-Yusta
Journal of Historical Research in Marketing 16 (1), 3-24, 2024
2024
Circular Economy and Closed-Loop Supply Chains in Industry 4.0: Importance to Achieve Sustainable Development
J Lara-Guillén, MD Méndez-Aparicio, AI Jiménez-Zarco
Digital Transformation for Improved Industry and Supply Chain Performance …, 2024
2024
Marketing as a Tool to Bridge the Gap Between Attitude and Sustainable Behavior
J Lara-Guillén, MD Méndez-Aparicio, AI Jiménez-Zarco
Teaching and Learning for a Sustainable Future: Innovative Strategies and …, 2024
2024
When Responsible production and consumption matter: the case of Danone
MD Méndez-Aparicio, AI Jiménez-Zarco, P Ruíz Martínez
2023
Reverse Logistics and Marketing as Tools for Sustainability
J Lara-Guillén, AI Jiménez-Zarco, MD Méndez-Aparicio
Sustainable Marketing, Branding, and Reputation Management: Strategies for a …, 2023
2023
Innovando en Marketing. Metaverso, un análisis 360
MD Méndez-Aparicio, AI Jiménez-Zarco, A Izquierdo-Yusta
Oikonomics: Revista de economía, empresa y sociedad 20, 1-10, 2023
2023
Studying Customer Experience and Retention Using Applied Data Science and Artificial Intelligence
AI Jiménez Zarco, MD Mendez Aparicio, MP Martínez Ruiz, ...
IGi Global (, España), 2021
2021
Innovació en Màrqueting. Metavers, una anàlisi 360
MD Méndez-Aparicio, AI Jiménez-Zarco, A Izquierdo-Yusta
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