| Anticipating divine protection? Reminders of God can increase nonmoral risk taking DM Kupor, K Laurin, J Levav Psychological science 26 (4), 374-384, 2015 | 104 | 2015 |
| Persuasion, interrupted: The effect of momentary interruptions on message processing and persuasion DM Kupor, ZL Tormala Journal of Consumer Research 42 (2), 300-315, 2015 | 75 | 2015 |
| How consumer digital signals are reshaping the customer journey DA Schweidel, Y Bart, JJ Inman, AT Stephen, B Libai, M Andrews, ... Journal of the Academy of Marketing Science 50 (6), 1257-1276, 2022 | 73 | 2022 |
| When moderation fosters persuasion: The persuasive power of deviatory reviews D Kupor, Z Tormala Journal of Consumer Research 45 (3), 490-510, 2018 | 55 | 2018 |
| Made by mistake: When mistakes increase product preference T Reich, DM Kupor, RK Smith Journal of Consumer Research 44 (5), 1085-1103, 2018 | 51 | 2018 |
| Half a gift is not half-hearted: A giver–receiver asymmetry in the thoughtfulness of partial gifts D Kupor, F Flynn, MI Norton Personality and Social Psychology Bulletin 43 (12), 1686-1695, 2017 | 49 | 2017 |
| Probable cause: The influence of prior probabilities on forecasts and perceptions of magnitude D Kupor, K Laurin Journal of Consumer Research 46 (5), 833-852, 2020 | 38 | 2020 |
| Thought Calibration: How Thinking Just the Right Amount Increases One’s Influence and Appeal DM Kupor, ZL Tormala, MI Norton, DD Rucker Social Psychological and Personality Science 5 (3), 263-270, 2014 | 37 | 2014 |
| Being “good” or “good enough”: Prosocial risk and the structure of moral self-regard. JJ Zlatev, DM Kupor, K Laurin, DT Miller Journal of personality and social psychology 118 (2), 242, 2020 | 30 | 2020 |
| The allure of unknown outcomes: Exploring the role of uncertainty in the preference for potential DM Kupor, ZL Tormala, MI Norton Journal of Experimental Social Psychology 55, 210-216, 2014 | 30 | 2014 |
| The effect of an interruption on risk decisions DM Kupor, W Liu, O Amir Journal of Consumer Research 44 (6), 1205-1219, 2018 | 28 | 2018 |
| Risk (mis) perception: When greater risk reduces risk valuation U Khan, DM Kupor Journal of Consumer Research 43 (5), 769-786, 2017 | 26 | 2017 |
| Can't finish what you started? The effect of climactic interruption on behavior DM Kupor, T Reich, B Shiv Journal of Consumer Psychology 25 (1), 113-119, 2015 | 24 | 2015 |
| Here is a tip: Prosocial gratuities are linked to corruption MT Torfason, FJ Flynn, D Kupor Social Psychological and Personality Science 4 (3), 348-354, 2013 | 23 | 2013 |
| Brand (in) fidelity: When flirting with the competition strengthens brand relationships I Consiglio, DM Kupor, F Gino, MI Norton Journal of Consumer Psychology 28 (1), 5-22, 2018 | 22 | 2018 |
| Moral choice when harming is unavoidable JZ Berman, D Kupor Psychological science 31 (10), 1294-1301, 2020 | 19 | 2020 |
| The (bounded) benefits of correction: The unanticipated interpersonal advantages of making and correcting mistakes D Kupor, T Reich, K Laurin Organizational Behavior and Human Decision Processes 149, 165-178, 2018 | 18 | 2018 |
| Subjective age and the greater good JH Park, S Huang, B Rozenkrants, D Kupor Journal of Consumer Psychology 31 (3), 429-449, 2021 | 12 | 2021 |
| Does company size shape product quality inferences? Larger companies make better high-tech products, but smaller companies make better low-tech products K Woolley, D Kupor, PJ Liu Journal of Marketing Research 60 (3), 425-448, 2023 | 10 | 2023 |
| When the absence of reasoning breeds meaning: Metacognitive appraisals of spontaneous thought CK Morewedge, DM Kupor The Oxford handbook of spontaneous thought: Mind wandering, creativity …, 2018 | 10 | 2018 |
