| Influence of consumer sales promotion on consumers’ purchasing behaviour of the retailing of consumer goods in Tema, Ghana I Ofosu-Boateng International journal of trends in marketing management, 2020 | 71 | 2020 |
| Effects of service quality and customer satisfaction on customers’ loyalty in the hospitality industry of Ghana I Ofosu-Boateng, P Acquaye European Journal of Business and Management Research 5 (5), 2020 | 40 | 2020 |
| EFFECT OF CUSTOMER SATISFACTION AND MARKETING COMMUNICATION MIX ON CUSTOMERS’LOYALTY IN THE GHANAIAN BANKING INDUSTRY I Ofosu-Boateng, SD Agyei European Journal of Management and Marketing Studies 5 (4), 2020 | 40 | 2020 |
| EFFECT OF CELEBRITY ENDORSEMENT ON CONSUMERS’BUYING BEHAVIOUR OF ELECTRICAL APPLIANCES IN ACCRA, GHANA: A CASE OF HISENSE GHANA LTD I Ofosu-Boateng | 25* | |
| INFLUENCE OF BRANDING AND ADVERTISING ON CONSUMERS’PURCHASE DECISION OF INTER-CITY TRANSPORT SERVICE IN ACCRA, GHANA: A CASE OF STATE TRANSPORT COMPANY I Ofosu-Boateng, SD Agyei European Journal of Management and Marketing Studies 5 (3), 2020 | 7 | 2020 |
| Influence of customer relationship management on customers’ retention in the insurance industry in Accra, Ghana I Ofosu-Boateng British Journal of Marketing Studies 8 (2), 77-95, 2020 | 7 | 2020 |
| Exploratory study on audience perception of information credibility on media platforms in Ghana P Acquaye, I Ofosu-Boateng British Journal of Mass Communication and Media Research 1 (1), 16-27, 2021 | 5 | 2021 |
| INFLUENCE OF PACKAGING ON CONSUMERS’BUYING BEHAVIOUR OF SOFT DRINKS IN ACCRA, GHANA I Ofosu-Boateng | | |
