| Boosting online purchase intention in high-uncertainty-avoidance societies: A signaling theory approach AS Al-Adwan, MK Alrousan, H Yaseen, AM Alkufahy, M Alsoud Journal of Open Innovation: Technology, Market, and Complexity 8 (3), 136, 2022 | 68 | 2022 |
| Understanding artificial intelligence experience: A customer perspective MAAMA Ali Trawniha, Sultan Al-Masaeeda International Journal of Data and Network Science, 2022 | 38 | 2022 |
| The mediating role of the perceived value on the relationships between customer satisfaction, customer loyalty and e-marketing A Alkufahy, F Al-Alshare, F Qawasmeh, N Aljawarneh, R Almaslmani International Journal of Data and Network Science 7 (2), 891-900, 2023 | 15 | 2023 |
| The Relationship Between Business Intelligence Capabilities and Business Outcomes of Small and Medium Sized Enterprises: The Moderating Role of Competitive Intelligence TKI Al Daabseh, T Bani-Hani, NM Aljawarneh, AM Alkufahy, R Al Raqqad Journal of System and Management Sciences 13 (4), 535-550, 2023 | 7 | 2023 |
| The moderating role of social media marketing on the relationship between entrepreneurial marketing strategy and business outcomes: An empirical study in SMEs in Jordan AM Alkufahy, FM Qawasmeh, NM Aljawarneh, TKI Al Daabseh Journal of System and Management Sciences 13 (4), 299-311, 2023 | 2 | 2023 |
| Social Media Role in Improving Customer Relationship Management: An Empirical Study in The Jordanian Islamic Banks AM Alkufahy Invention Journal of Research Technology in Engineering & Management (IJRTEM …, 2018 | | 2018 |
