Big data analytics capability and market performance: The roles of disruptive business models and competitive intensity OE Olabode, N Boso, M Hultman, CN Leonidou Journal of Business Research 139, 1218-1230, 2022 | 97 | 2022 |
The effect of export market-oriented culture on export performance: Evidence from a Sub-Saharan African economy OE Olabode, O Adeola, S Assadinia International Marketing Review 35 (4), 637-660, 2018 | 38 | 2018 |
The Corporate Heritage Brand Development Process: A New Institutional Theory Approach. O Otubanjo, OE Adegbile IUP Journal of Brand Management 16 (1), 2019 | 13 | 2019 |
Configuring political relationships to navigate host-country institutional complexity: Insights from Anglophone sub-Saharan Africa N Boso, J Amankwah-Amoah, D Essuman, OE Olabode, P Bruce, ... Journal of International Business Studies 54 (6), 1055-1089, 2023 | 11 | 2023 |
The African Continental Free Trade Area (AfCFTA): Taking stock and looking ahead for international business research YA Debrah, OE Olabode, F Olan, RB Nyuur Journal of International Management 30 (2), 101120, 2024 | 2 | 2024 |
Disruptive market shift: Conceptualization, antecedents, and response mechanisms OE Olabode, M Hultman, CN Leonidou, N Boso Technological Forecasting and Social Change 192, 122577, 2023 | 2 | 2023 |
Disruptive Business Models and Market Performance: The Roles of Technological Turbulence and Adaptive Marketing Capability OE Olabode, M Hultman, N Boso, CN Leonidou | | 2023 |
Challenges in using a Mixed-Method approach to explore the relationship between big data analytics capabilities and market performance OE Olabode, N Boso, M Hultman, CN Leonidou SAGE, 2023 | | 2023 |
How and when does big data analytics capability contribute to market performance OE Olabode, N Boso, M Hultman, CN Leonidou | | 2022 |
The Impact of Marketing Capabilities on Innovation in the Face of Disruption OE Olabode, N Boso, CN Leonidou, M Hultman 2020 AMA Winter Academic Conference, 2020 | | 2020 |
Antecedents, Outcomes, and Boundary Conditions of Disruptive Business Models OE Olabode University of Leeds, 2020 | | 2020 |
Value Based Selling as Fair Treatment Practice: Dealing with Privacy Concerns in Product-Service System Selling EJ Nijssen, M Van der Borgh, D Totzek 2020 AMA Winter Academic Conference: Consumers and Firms in a Global World …, 2020 | | 2020 |