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Pubali Chatterjee, Ph.D. (Marketing)
Pubali Chatterjee, Ph.D. (Marketing)
Assistant Professor, Department of International Business
在 gms.ndhu.edu.tw 的电子邮件经过验证
标题
引用次数
引用次数
年份
Red matte and glossy blue: how color and reflectance drive consumer indulgence
S Khalil, P Chatterjee, JMS Cheng
European Journal of Marketing 57 (2), 426-452, 2023
112023
Masculine Red and Feminine Blue: Cross-cultural Implications of Warm vs Cool Colors
P Chatterjee, CJ Luan, S Khalil
Academy of International Business (AIB) 2022 Annual Conference, Miami, USA, 2022
2022
The Effect of Non-Dichotomized GM Food Labeling on Consumer Purchase Intention: An Assessment of Mediation and Contingency Effects
P Chatterjee, DY Ji, S Khalil, DG Bast, JMS Cheng, DPY Liu
中原企管評論 (Zhongyuan Business Management Review) 20 (1), 97-117, 2022
2022
GMO Food Labeling and Purchase Intention: An Assessment of Serial Mediation
P Chatterjee, S Khalil
The 4th Asia Conference on Business and Economic Studies, University of …, 2021
2021
Power and Infidelity in International Relational Exchanges: An Investigation of Intervening and Contingency Factors
S Khalil, CJ Luan, P Chatterjee
Academy of International Business (AIB) 2020 Annual Conference, Miami, USA, 2020
2020
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