| EXECUTION OF ADVERTISING AND CELEBRITY ENDORSEMENT. P Mikuláš, J Světlík Communication Today 7 (1), 2016 | 29 | 2016 |
| Reklama. Teorie, koncepce, modely J Světlík, Z Bačíková, M Kačániová, P Mikuláš, Z Mago, S Van Wichelen Wyższa Szkoła Informatyki i Zarządzania z Siedzibą w Rzeszowie, 2017 | 24 | 2017 |
| ATTITUDES TOWARDS DIFFERENT INFLUENCER CATEGORIES-EXPLORATION OF GENERATION Z. L SPÁLOVÁ, P MIKULÁŠ, O PÚCHOVSKÁ Communication Today 12 (1), 2021 | 10 | 2021 |
| Similarities and differences between social networking services in Poland and Slovakia K Fichnová, P Mikuláš, Ł Wojciechowski | 9 | 2012 |
| Reality TV P Mikuláš Vyd. IRIS, 2011 | 9 | 2011 |
| Product endorsement on Slovak TV: Generation Y’s recall of celebrity endorsements and brands P Mikuláš, A Shelton Celebrity Studies 12 (4), 618-634, 2021 | 7 | 2021 |
| Celebrity Necromarketing: Nonlivong Celebrities in Media Communication P Mikuláš, LP Wojciechowski Marketing Identity. Digital Life-part I, 192-207, 2015 | 5 | 2015 |
| Sociálne siete ako špecifická forma komunikácie s dôrazom na fotografiu Ł Wojciechowski, P Mikuláš Štúdia z konferencie Tolerancia a Intolerancia, organizovanej Oz Melius v …, 2009 | 5 | 2009 |
| Trust and marketing K Fichnová, ŁP Wojciechowski, P Mikuláš Intuition, Trust, and Analytics, 143-172, 2017 | 4 | 2017 |
| The use of computer games for promotional purposes Z Mago, P Mikuláš Journalism and Mass Communication 3 (1), 55-56, 2013 | 4 | 2013 |
| Celebritization of religious leaders in contemporary culture P Mikuláš, O Chalányová European Journal of Science and Theology 13 (6), 43-52, 2017 | 3 | 2017 |
| Facebook in the external com-munication of high school P Mikuláš Journalism and Mass Communication 2 (9), 939-945, 2012 | 2 | 2012 |
| Global patterns for national stars? Celebreality in Slovakia P Mikuláš Kultura, Media, Teologia 10, 103-114, 2012 | 2 | 2012 |
| DIGITAL RESILIENCE IN THE AREA OF HYBRID THREATS: PERCEPTION OF CONCEPTS ASSOCIATED WITH THE UKRAINIAN MILITARY CONFLICT BY GENERATION Z IN SLOVAKIA. L Spálová, P Mikuláš Communication Today 14 (2), 2023 | 1 | 2023 |
| Fotografia w kampanii politycznej–cele a rzeczywistość. Przykład parlamentarnej kampanii wyborczej na Słowacji w 2010 r. K Fichnová, Ł Wojciechowski, P Mikuláš | 1 | 2012 |
| Pattern and final text in factual television:(an analysis of relationship between TV format and TV program) P Mikuláš Kultura, Media, Teologia 11, 55-66, 2012 | 1 | 2012 |
| Immortal 38: How the Media Afterlife of Slovak Ice Hockey Legend Pavol Demitra Created a Marble Hero P Mikuláš, A Nemcova Tejkalova Communication & Sport, 21674795241235085, 2024 | | 2024 |
| What’s New in Polish Media Studies? P Mikuláš Communication Today 10 (1), 156-157, 2019 | | 2019 |
| Microcelebrity and Digital Media P Mikuláš, O Chalányová Perspektywy Kultury 18 (3), 67-78, 2017 | | 2017 |
| Holistic Model of Celebrity Endorsement in Political Marketing P Mikuláš Political Preferences, 87-95, 2016 | | 2016 |
