| Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives CH Yeh, YS Wang, K Yieh International Journal of Information Management 36 (3), 245-257, 2016 | 351 | 2016 |
| What drives purchase intention in the context of online content services? The moderating role of ethical self-efficacy for online piracy YS Wang, CH Yeh, YW Liao International journal of information management 33 (1), 199-208, 2013 | 313 | 2013 |
| Measuring mobile learning readiness: scale development and validation HH Lin, S Lin, CH Yeh, YS Wang Internet Research 26 (1), 265-287, 2016 | 142 | 2016 |
| The effect of information presentation modes on tourists’ responses in Internet marketing: the moderating role of emotions CH Yeh, YS Wang, HT Li, SY Lin Journal of Travel & Tourism Marketing 34 (8), 1018-1032, 2017 | 97 | 2017 |
| Exploring the relationship between intentional and behavioral loyalty in the context of e-tailing YW Liao, YS Wang, CH Yeh Internet Research 24 (5), 668-686, 2014 | 86 | 2014 |
| Investigating the relationships between entrepreneurial education and self-efficacy and performance in the context of internet entrepreneurship CH Yeh, HH Lin, YM Wang, YS Wang, CW Lo The International Journal of Management Education 19 (3), 100565, 2021 | 82 | 2021 |
| What drives students’ cyber entrepreneurial intention: The moderating role of disciplinary difference YS Wang, S Lin, CH Yeh, CR Li, HT Li Thinking Skills and Creativity 22, 22-35, 2016 | 75 | 2016 |
| Investigation on perceived country image of imported food CH Yeh, CI Chen, PJ Sher Food Quality and Preference 21 (7), 849-856, 2010 | 74 | 2010 |
| Re-examining location antecedents and pace of foreign direct investment: Evidence from Taiwanese investments in China CI Chen, CH Yeh Journal of Business Research 65 (8), 1171-1178, 2012 | 65 | 2012 |
| What drives internet users’ willingness to provide personal information? CH Yeh, YS Wang, SJ Lin, TH Tseng, HH Lin, YW Shih, YH Lai Online Information Review 42 (6), 923-939, 2018 | 60 | 2018 |
| Predicting individuals' digital autopreneurship: Does educational intervention matter? CH Yeh, YS Wang, JW Hsu, S Lin Journal of Business Research 106, 35-45, 2020 | 47 | 2020 |
| A conceptual model for assessing blog-based learning system success in the context of business education YS Wang, CR Li, CH Yeh, ST Cheng, CC Chiou, YC Tang, TI Tang The International Journal of Management Education 14 (3), 379-387, 2016 | 46 | 2016 |
| What drives customers’ post-purchase price search intention in the context of online price matching guarantees HH Lin, TH Tseng, CH Yeh, YW Liao, YS Wang Journal of Retailing and Consumer Services 54, 102015, 2020 | 35 | 2020 |
| Leveraging the benefits of exploratory learning and exploitative learning in NPD: The role of innovation field orientation CR Li, CH Yeh R&D Management 47 (3), 484-497, 2017 | 29 | 2017 |
| What drives customers' purchase behavior in a click-and-mortar retailing context: a value transfer perspective CH Yeh, HH Lin, YL Gau, YS Wang Journal of Enterprise Information Management 35 (6), 1658-1677, 2022 | 26 | 2022 |
| Investigating online consumers’ responses to product presentation modes: Does product type really matter? YS Wang, CH Yeh, YM Wang, TH Tseng, HH Lin, S Lin, MQ Xie Internet research 29 (6), 1233-1255, 2019 | 22 | 2019 |
| Drivers of mobile learning app usage: An integrated perspective of personality, readiness, and motivation CH Yeh, YS Wang, YM Wang, TJ Liao Interactive Learning Environments 31 (6), 3577-3594, 2023 | 13 | 2023 |
| An investigation of B-to-B brand value: evidence from manufacturing SMEs in Taiwan K Yieh, CH Yeh, TH Tseng, YS Wang, YT Wu Journal of Business-to-Business Marketing 25 (2), 119-136, 2018 | 13 | 2018 |
| Development and validation of an internet unethical behavior scale GY Lin, TH Tseng, CH Yeh, YM Wang, YY Wang, YS Wang Library & Information Science Research 44 (2), 101153, 2022 | 5 | 2022 |
