| Marketing to children: a planning framework R Walia Sharma, P Dasgupta Young consumers 10 (3), 180-187, 2009 | 55 | 2009 |
| Developing a model for studying the antecedents and effects of Word of Mouth (WoM) and e-WoM marketing based on literature review D Srivastava, RW Sharma Jindal Journal of Business Research 6 (1), 25-43, 2017 | 41 | 2017 |
| Brand Crisis-Sentiment Analysis of User-Generated Comments About @Maggi on Facebook MS Mishra, RW Sharma Corporate Reputation Review 22, 48-60, 2018 | 34 | 2018 |
| THE IMPACT OF COGNITIVE AGE ON MATERIALISM, STATUS CONSUMPTION AND LOYALTY PRONENESS ON THE INDIAN ELDERLY. R Iyer, JK Eastman, RW Sharma, KL Eastman Marketing Management Journal 27 (1), 2017 | 12 | 2017 |
| Measuring customer response to word-of-mouth messages on social media: Development of a multi-item scale RW Sharma, D Srivastava Journal of Creative Communications 12 (3), 185-204, 2017 | 10 | 2017 |
| Communicating across age-groups: variance in consumer attitudes from tweenagers to adults RW Sharma Young Consumers 16 (3), 348-362, 2015 | 10 | 2015 |
| Meaning‐oriented consumption: A systematic review and research agenda S Jain, R Banerjee, RW Sharma International Journal of Consumer Studies 47 (6), 2305-2334, 2023 | 5 | 2023 |
| IndiGo airlines brand crisis: assault on passenger goes viral RW Sharma Asian Journal of Management Cases 19 (1), 54-63, 2022 | 4 | 2022 |
| MTR Foods—Redesigning Brand Identity and Brand Architecture RW Sharma, R Kamath Asian Journal of Management Cases, 09728201221126776, 2022 | | 2022 |
| IMPACT OF COMMUNICATION CUES ON BRAND ATTITUDE, AND ASSOCIATION WITH BRAND, ACROSS DIFFERENT AGE GROUPS: AN EXPERIMENTAL ANALYSIS RW Sharma, P Dasgupta | | |
Pinaki DasguptaProfessor, IMI在 imi.edu 的电子邮件经过验证
Pinaki DasguptaProfessor, IMI在 imi.edu 的电子邮件经过验证
Mridula MishraIpsos Research Private Limited在 ipsos.com 的电子邮件经过验证
Renuka KamathS P Jain Institute of Management and Research在 spjimr.org 的电子邮件经过验证