| It's time to vote: The effect of matching message orientation and temporal frame on political persuasion H Kim, AR Rao, AY Lee Journal of Consumer Research 35 (6), 877-889, 2009 | 380 | 2009 |
| Consumer response to brand extensions: Construal level as a moderator of the importance of perceived fit H Kim, DR John Journal of consumer psychology 18 (2), 116-126, 2008 | 318 | 2008 |
| Astroturfing global warming: It isn’t always greener on the other side of the fence CH Cho, ML Martens, H Kim, M Rodrigue Journal of business ethics 104, 571-587, 2011 | 203 | 2011 |
| Will this trip really be exciting? The role of incidental emotions in product evaluation H Kim, K Park, N Schwarz Journal of consumer research 36 (6), 983-991, 2010 | 165 | 2010 |
| Stereotype threat in the marketplace: Consumer anxiety and purchase intentions K Lee, H Kim, KD Vohs Journal of Consumer Research 38 (2), 343-357, 2011 | 161 | 2011 |
| Corporate sponsorships may hurt nonprofits: Understanding their effects on charitable giving CM Bennett, H Kim, B Loken Journal of Consumer Psychology 23 (3), 288-300, 2013 | 54 | 2013 |
| Claiming the validity of negative in-group stereotypes when foreseeing a challenge: A self-handicapping account H Kim, K Lee, Y Hong Self and Identity 11 (3), 285-303, 2012 | 40 | 2012 |
| Sins of omission versus commission: Cross-cultural differences in brand-switching due to dissatisfaction induced by individual versus group action and inaction S Ng, H Kim, AR Rao Journal of Consumer Psychology 25 (1), 89-100, 2015 | 30 | 2015 |
| In distrust of merits: The negative effects of astroturfs on people’s prosocial behaviors J Kang, H Kim, H Chu, CH Cho, H Kim Social and Environmental Issues in Advertising, 145-158, 2018 | 14 | 2018 |
| Balancing out feelings of risk by playing it safe: The effect of social networking on subsequent risk judgment H Kim, K Lee, K Park Organizational Behavior and Human Decision Processes 131, 121-131, 2015 | 9 | 2015 |
| The influence of implicit self-theories on causal inferences about superstitions and consequences on subsequent tasks J Kang, JK Park, H Kim Journal of the Association for Consumer Research 3 (4), 477-489, 2018 | 8 | 2018 |
| It’s time to vote: Fit between construal level and temporal distance on political persuasion H Kim, A Rao, AY Lee ACR North American Advances, 2008 | 7 | 2008 |
| The (dis) advantage of friendship on information search and satisfaction O Kwon, D Walsh, H Kim Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de …, 2019 | 2 | 2019 |
| The influence of color names on consumer judgments J Kang, JY Um, H Kim, S Oh Global Fashion Management Conference, 831-831, 2015 | 2 | 2015 |
| Is scissoring a metaphor for disconnecting a relationship? H Chu, J Kang, M Lee, H Kim Gadjah Mada International Journal of Business 16 (3), 205-221, 2014 | 1 | 2014 |
| EFFECTS OF RESIDENTIAL MOBILITY ON TRUST IN THE DIGITAL CONSUMPTION CONTEXTS J Seo, S Hong, H Kim Global Marketing Conference, 1055-1056, 2023 | | 2023 |
| Effects of Self-Improvement on Product Upgrade and Switching Intentions U Roza, H Kim 마케팅연구 37 (1), 107-122, 2022 | | 2022 |
| You Want More When You Have Something in Your Hand H Kim, Y Han, E Jeon Asia Marketing Journal 20 (4), 3, 2019 | | 2019 |
| Experience Transfer in Social Media: Impact of Indirect Experience from Blog Posts Y Han, H Kim, S Lee Journal of Channel and Retailing 22 (1), 39-50, 2017 | | 2017 |
| MESSAGE TYPE STRATEGY IN CHARITABLE FUNDRAISING Y Kim, H Kim, H Seo, H Lee Global Marketing Conference, 721-722, 2016 | | 2016 |
