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Hongwei He
Hongwei He
Professor of Marketing, Alliance Manchester Business School, The University of Manchester
在 manchester.ac.uk 的电子邮件经过验证 - 首页
标题
引用次数
引用次数
年份
The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy
H He, L Harris
Journal of business research 116, 176-182, 2020
19702020
Social identity perspective on brand loyalty
H He, Y Li, L Harris
Journal of Business Research 65 (5), 648–657, 2012
9802012
Organizational identity and organizational identification: A review of the literature and suggestions for future research
H He, AD Brown
Group & Organization Management 38 (1), 3-35, 2013
7682013
CSR and service brand: the mediating effect of brand identification and moderating effect of service quality
H He, Y Li
Journal of business ethics 100 (4), 673-688, 2011
7622011
Environmental orientation and corporate performance: The mediation mechanism of green supply chain management and moderating effect of competitive intensity
RYK Chan, H He, HK Chan, WYC Wang
Industrial Marketing Management 41 (4), 621-630, 2012
6892012
Procedural justice and employee engagement: Roles of organizational identification and moral identity centrality
H He, W Zhu, X Zheng
Journal of business ethics 122, 681-695, 2014
3792014
Green marketing and its impact on supply chain management in industrial markets
HK Chan, H He, WYC Wang
Industrial Marketing Management 41 (4), 557-562, 2012
3402012
Corporate social responsibility, employee organizational identification, and creative effort: The moderating impact of corporate ability
S Brammer, H He, K Mellahi
Group & Organization Management 40 (3), 323-352, 2015
3362015
Identity studies: multiple perspectives and implications for corporate‐level marketing
HW He, JMT Balmer
European journal of marketing 41 (7/8), 765-785, 2007
3022007
Ethical leadership and follower voice and performance: The role of follower identifications and entity morality beliefs
W Zhu, H He, LK Treviño, MM Chao, W Wang
The Leadership Quarterly 26 (5), 702-718, 2015
2832015
I am, ergo I shop: does store image congruity explain shopping behaviour of Chinese consumers?
H He, A Mukherjee
Journal of Marketing Management 23 (5-6), 443-460, 2007
2722007
Key service drivers for high-tech service brand equity: The mediating role of overall service quality and perceived value
H He, Y Li
Journal of Marketing Management 27 (1-2), 77-99, 2010
2132010
Modeling team knowledge sharing and team flexibility: The role of within-team competition
H He, Y Baruch, CP Lin
Human relations 67 (8), 947-978, 2014
1412014
Moral identity centrality and cause-related marketing: The moderating effects of brand social responsibility image and emotional brand attachment
H He, W Zhu, D Gouran, O Kolo
European Journal of Marketing 50 (1/2), 236-259, 2016
1352016
Organizational identity and legitimacy under major environmental changes: Tales of two UK building societies
H He, Y Baruch
British Journal of Management 21 (1), 44-62, 2010
1242010
Alliance brands: Building corporate brands through strategic alliances?
HW He, JMT Balmer
The Journal of Brand Management, 13 4 (5), 242-256, 2006
1212006
Moral disengagement of hotel guest negative WOM: Moral identity centrality, moral awareness, and anger
H He, L Harris
Annals of Tourism Research 45, 132-151, 2014
1142014
The effect of team affective tone on team performance: The roles of team identification and team cooperation
CP Lin, H He, Y Baruch, BE Ashforth
Human Resource Management 56 (6), 931-952, 2017
1102017
A grounded theory of the corporate identity and corporate strategy dynamic: A corporate marketing perspective
HW He, JMT Balmer
European Journal of Marketing 47 (3/4), 401-430, 2013
1052013
Perceived organizational support and organizational identification: joint moderating effects of employee exchange ideology and employee investment
H He, HQ Pham, Y Baruch, W Zhu
The International Journal of Human Resource Management 25 (20), 2772-2795, 2014
1042014
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