Comparing the importance of luxury value perceptions in cross-national contexts P Shukla, K Purani Journal of Business Research 65 (10), 1417-1424, 2012 | 568 | 2012 |
Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: Measuring interfunctional interactions and a cross-national comparison P Shukla Journal of World Business 46 (2), 242-252, 2011 | 563 | 2011 |
The influence of value perceptions on luxury purchase intentions in developed and emerging markets P Shukla International Marketing Review 29 (6), 574-596, 2012 | 386 | 2012 |
Status consumption in cross‐national context: Socio‐psychological, brand and situational antecedents P Shukla International Marketing Review 27 (1), 108-129, 2010 | 348 | 2010 |
Customer commitment to luxury brands: Antecedents and consequences P Shukla, M Banerjee, J Singh Journal of Business Research 69 (1), 323-331, 2016 | 339 | 2016 |
Conspicuous consumption among middle age consumers: psychological and brand antecedents P Shukla Journal of Product & Brand Management 17 (1), 25-36, 2008 | 291 | 2008 |
Communicating responsibility-practicing irresponsibility in CSR advertisements KJ Perks, F Farache, P Shukla, A Berry Journal of Business Research 66 (10), 1881-1888, 2013 | 248 | 2013 |
Essentials of marketing research P Shukla Bookboon, 2008 | 248 | 2008 |
Competitive intelligence and firm's performance in emerging markets: an exploratory study in India P Tej Adidam, M Banerjee, P Shukla Journal of Business & Industrial Marketing 27 (3), 242-254, 2012 | 186 | 2012 |
Impact of contextual factors, brand loyalty and brand switching on purchase decisions P Shukla Journal of Consumer Marketing 26 (5), 348-357, 2009 | 180 | 2009 |
Effect of product usage, satisfaction and involvement on brand switching behaviour P Shukla Asia Pacific Journal of Marketing and Logistics 16 (4), 82-104, 2004 | 178 | 2004 |
They are not all same: variations in Asian consumers’ value perceptions of luxury brands P Shukla, J Singh, M Banerjee Marketing Letters 26 (3), 265-278, 2015 | 161 | 2015 |
Linking Sources of Consumer Confusion to Decision Satisfaction: The Role of Choice Goals Q Wang, P Shukla Psychology & Marketing 30 (4), 295-304, 2013 | 124 | 2013 |
Effects of Perceived Sacrifice, Quality, Value, and Satisfaction on Behavioral Intentions in the Service Environment P Shukla Services Marketing Quarterly 31 (4), 466-484, 2010 | 113 | 2010 |
Impact of value perceptions on luxury purchase intentions: a developed market comparison M Chattalas, P Shukla Luxury Research Journal 1 (1), 40-57, 2015 | 108 | 2015 |
Country-of-origin misclassification awareness and consumers’ behavioral intentions: Moderating roles of consumer affinity, animosity, and product knowledge NM Cakici, P Shukla International Marketing Review 34 (3), 354-376, 2017 | 106 | 2017 |
The moderating influence of socio‐demographic factors on the relationship between consumer psychographics and the attitude towards private label brands P Shukla, M Banerjee, PT Adidam Journal of Consumer Behaviour 12 (6), 423-435, 2013 | 98 | 2013 |
Minimalism in consumption: A typology and brand engagement strategies A Pangarkar, P Shukla, R Charles Journal of Business Research 127, 167-178, 2021 | 96 | 2021 |
The impact of organizational efforts on consumer concerns in an online context P Shukla Information & Management 51 (1), 113-119, 2014 | 92 | 2014 |
Effects of consumer psychographics and store characteristics in influencing shopping value and store switching P Shukla, BJ Babin Journal of Consumer Behaviour 12 (3), 194-203, 2013 | 91 | 2013 |