| Effectiveness of a board game in fostering a customer relationship orientation among business students V Mummalaneni, S Sivakumar Journal of Relationship Marketing 7 (3), 257-273, 2008 | 15 | 2008 |
| Frugal innovation capabilities: conceptualization and measurement A Shivdas, S Barpanda, S Sivakumar, R Bishu Prometheus 37 (3), 259-285, 2021 | 6 | 2021 |
| Innovation in services: A lancastrian approach to the field of e-learning PA Shivdas, S Sivakumar Education and Information Technologies 21, 1913-1925, 2016 | 5 | 2016 |
| Luxury China: market opportunities and potential S Sivakumar South Asian Journal of Global Business Research 1 (2), 314-317, 2012 | 5 | 2012 |
| Complaining, complimenting and no-response: Current status and future research S Sivakumar, J Singh American Marketing Association. Conference Proceedings 10, 172, 1999 | 2 | 1999 |
| Customers behaving badly: Compliance, retention, and revenue consequences of problem customers and frontline employee problem solving S Sivakumar Case Western Reserve University, 2007 | 1 | 2007 |
| Prometheus 222 labelled ‘unknown’. Our users would seem to be in either the US or the UK. Their usage in the first six months of 2021 is 973% greater than it was in the whole … A Shivdas, S Barpanda, S Sivakumar, R Bishu | | |
| RESEARCH PAPER Frugal innovation capabilities: conceptualization and measurement A Shivdas, S Barpandaa, S Sivakumarb, R Bishuc | | |
| Faculty development initiatives critical to navigate multicultural Business Schools S Sivakumar, C Speranza | | |
| Frugal Innovation–Conceptually Exploring this Eastern Paradigm A Shivdas, S Sivakumar | | |
